New Year, New Deals

Welcome back to the second edition of Shelf Space by the Ibotta Performance Network (IPN)! This month, the theme is new, new, new! From our brand new partnership with DoorDash, to the introduction of our Chief Revenue Officer, Chris Reidy, and the latest updates to the grocery and retail industries, January is full of excitement. Follow along as we dive deeper into these stories and don't forget to answer our Big Game trivia question below.

Let's get into it.

Seasonal Spotlight

The Value of $7 Million: Comparing Big Game Ads and IPN Promotions

The Big Game: The pinnacle of advertising, where brands shell out millions for 30 seconds of airtime to capture the attention of over 100 million viewers. But, in a world of fragmented attention and ad-weary consumers, is a $7 million TV advertisement still worth the investment?

With innovations in other promotional channels — like those offered by the Ibotta Performance Network (IPN) — answering that question with a “yes” becomes much more difficult. Let’s explore how the IPN is transforming advertising from being a fleeting moment of fame into a sustained engine for growth and discover what $7 million can do when invested in a powerful combination of pay-per-sale efficiency and AI-driven optimization.

Read more here

DoorDash is Joining the Ibotta Performance Network

Big things are happening here at Ibotta headquarters. DoorDash is the newest partner of the Ibotta Performance Network (IPN)! In joining our network, DoorDash will be able to deliver significantly more personalized coupons to its customers, helping them save money on deliveries for grocery, alcohol, health and beauty, home, pet, and more every day.

DoorDash, a leading delivery technology company, has chosen the IPN as its provider of clippable, manufacturer-funded digital coupons. These offers will be distributed to all DoorDash customers across more than 115,000 non-restaurant stores. For our CPG brand partners, this new relationship provides the opportunity to reach 9 out of 10 U.S. consumers and leverage sponsored products and promotions to drive product discovery and sales on the DoorDash platform. Brands can increase visibility in the delivery space by providing consumers with valuable savings, tapping into one of the fastest-growing channels today.

Read more here

News You Can Use

Digital Digest

• Looking to explore how the IPN is revolutionizing rewards in the digital age and creating a win-win-win opportunity for consumers, brands, and retailers? Check out the article here: Everyone Wins With the IPN. Here's How
• Take a look at Inside the IPN: What Every Brand, Retailer, & Publisher Should Know for more on what to expect from Ibotta in this next stage of growth.

Chime In

On average, how much do viewers spend on Big Game related items with food and beverages as the top purchase category?

Place your guess in the comments section, and check out the Resource Hub for more.

Written by April Bohnert, Gina Decicco, and Nathan Bowersox, and curated by Maddie Rasmuson, Lauren Gehring, and Melissa Estler