New Year, New Brew: Elevate Your Coffee Game & Welcome Back Customers
Article Written By Karl Jameson

New Year, New Brew: Elevate Your Coffee Game & Welcome Back Customers

The New Year is a time for resolutions. For restaurants, it's the perfect opportunity to break free from the cycle of subpar coffee and welcome back customers with a truly memorable experience. Let's face it, "dishwater coffee" leaves a lasting negative impression, deterring repeat business and hindering your restaurant's potential.

?While restaurants work tirelessly to perfect their amazing culinary dishes, they often overlook the lasting impact of a subpar cup of coffee. This bitter lasting impression as the customer walks out the door significantly impacts customer satisfaction and loyalty.

?Times have changed. 60% of American consumers now demand specialty coffee, a segment growing by 3% annually. This presents a significant opportunity: upgrading to quality beans can cost less than eight cents per cup, yet attract new customers with higher average spending who are happy to pay an additional 25 cents or more for a decent cup of coffee.

?Imagine this: instead of customers vowing never to return after a disappointing coffee experience, they leave satisfied and eager to revisit. By prioritizing coffee quality, you not only enhance the dining experience but also boost your bottom line.

?Don't let "dishwater coffee" drag down your restaurant's reputation. Embrace the shift towards specialty coffee and reap the rewards of a more discerning and appreciative clientele.

This is one New Year's resolution that is easy to satisfy. Just send us a message, and we will do the rest.




Pedro Sousa

CEO Abbotsford Road Coffee Specialists

2 个月

Great advice

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