New year, new brand content to drive growth

What awaits the world’s most prominent brands in 2024? From AI’s transformative influence on culture to immersive experiences beyond the screen, read about five trends we expect to shape the future of brands in 2024. ??

New merger, new brand?

Deciding whether a merger and/or acquisition should trigger a rebrand is a strategic decision with impacts on the entire organization. Learn about the major M&A shifts that require a rebrand to unlock a brand’s full potential.

Signs it's time to rebrand

“Should we rebrand?” Beyond the obvious reasons to rebrand, it can be hard to confidently answer that question. Let’s break it down: here are five signs it’s time to take a critical look at the current state of your brand.

Consistent brand experiences

Expectations of brands have never been higher. Is your brand set up for success in 2024 and beyond? To help answer that question, we've put together a checklist to evaluate your brand's fundamentals.

Brand Enabled podcast

Encounter a branding challenge? In Season 2 of our Brand Enabled: The Human Stories Behind Branding podcast , Gabriel Cohen, CMO at Monigle, sits down with leaders from world-class organizations such as Nike, Johnson & Johnson, Colgate-Palmolive, and more to discuss complex brand issues and how they’ve navigated each one.

Improving the customer experience

Journey mapping is one of the most valuable research activities a company can undertake. Learn about its importance and how these insights can help companies better position themselves to weather market uncertainty and drive growth.??

Brand tracking

Brand tracking isn’t just “tracking,” it’s an essential tool for understanding how consumers experience your brand and improving brand strategy. Learn about ways to take a more human approach to gaining deeper insights into the connections consumers have with your brand.

Healthcare

Key brand takeaways

Packed full of rich data and insights on brand, culture, and experience, we’ve pulled together the key trends and takeaways from each chapter of this year’s Humanizing Brand Experience Vol 6 report and shared them in this article.

Consumer segmentation

One key ingredient in building a more human healthcare brand experience is to know the people you serve. Learn about 7 consumer segments that have emerged from the research and report and how their behavior is changing year over year.?

Financial Services

Banking on consumer expectations webinar

Discover how to align your marketing efforts with evolving consumer expectations to effectively engage, and navigate the ever-evolving landscape of digital transformation in this webinar in partnership with Valley Bank and American Banker.

In-depth insights report

Don’t miss our Humanizing Brand Experience: Financial Services, Vol 3 report . In partnership with American Banker, we examine the experience of over 5,500 consumers and the trends and attitudes shaping customer expectations and behaviors in financial services today.

Client stories

We’re proud of the clients we work with and the stories that they tell. From strategy to insights, and identity to activation, view the transformative power of brand through these client stories.

Interactive content hub

Looking for more ways to level up your brand in 2024? We’ve got you covered. With resources to fuel your brand strategy and empower your organization to achieve its goals, our interactive content hub is filled with articles, podcasts, reports, webinars, and more.?

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