New Year, All New Strategies

As you look to fulfill your New Year's targets of better user engagement and enhanced monetization performance, we’ve put together a few actionable tips to set you on the right path.

Along the way, you’ll discover how our suite of products can catalyze your 2024 success.

Improve Engagement with In Article Accompanying Content Video

Our In Article Accompanying Content Video Player is designed to seamlessly integrate videos alongside your content, ensuring users stay engaged without disrupting their browsing experience. Here's how to leverage it:

• Content Alignment: Tailor your video content to match the accompanying article, boosting relevance and engagement.
• Strategic Placement: Position videos at natural breaks within the content to maintain user interest and encourage completion rates. Use the docked player mode to remain in the viewport as the user scrolls.
• Complete Customization: The player’s look, feel, and behavior can be customized to suit your requirements to create a more native experience.
• Unmatched Yield Generation: Plug in your demand SSPs and direct campaigns to run alongside Vidazoo’s demand stack, a perfect blend of direct campaigns, PMPs, DSPs, and SSPs.

Monetize and Enhance User Experience with Outstream Stand Alone Video Player

Outstream videos are independent of content, offering a flexible and impactful way to capture user attention. To use our Outstream Stand Alone Video Player effectively:

• Visibility Matters: Use our docked player experience to ensure viewability and monetization performance while not remaining non-intrusive and mindful of user experience.
• Quality Ad Circulation: Showcase numerous ads during the user session thanks to our yield optimization platform and exclusive demand stack.

Boost Bidding with Prebid Client Side Video and Display Bidders

If you utilize a prebid wrapper, our Client Side Video and Display bidders make an excellent addition to your bidder stack, reporting exceptional revenues and CPMs.

In addition to integrating our bidder, be sure to utilize strategies for optimum results:

• Diverse Demand Sources: Connect with multiple demand sources to ensure competitive bidding and higher fill rates. Our recommended number of bidders is 12.
• Optimize Latency: Enjoy our advanced algorithms to minimize latency, ensuring a smooth user experience and higher ad completion rates.
• Analytics and Reporting: Utilize Vidazoo's comprehensive analytics to optimize your placements and stack.

New Features and Updates

• Adaptive Streaming: Our players now support adaptive streaming, adjusting video quality in real-time based on the user's bandwidth and device, ensuring smooth playback and more prolonged engagement.
• Enhanced User Controls: Users have more control over their viewing experience, with options to skip, pause, or replay, enhancing satisfaction and engagement.
• Advanced Analytics: Our new dashboard, scheduled to be rolled out in Q2 2024, will provide deeper insights into performance, user behavior, and revenue opportunities.

Actionable Tips

• Set Clear Goals: Define what success looks like for your site, whether it's increasing revenue, user time on site, or engagement metrics.
• Test and Learn: Test different video formats, placements, and content to see what resonates best with your audience.
• Stay Updated: The digital landscape is continually evolving. Keep abreast of industry trends and Vidazoo's latest updates to stay ahead.

As you enter the New Year, remember that Vidazoo is more than just a platform; we are your partner in your digital strategy. By leveraging our cutting-edge video players and bidders, you're equipped to meet and exceed your 2023 goals.

Here's to a year of growth, engagement, and unprecedented success! Cheers to the New Year and the new strategies that will lead you to success.