New website here are the essentials you need to consider while optimizing your site
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AI-Powered Digital Marketing | SEO Specialist @ Mastek
That's really great though to enter into online world welcome! But few simple hacks that you need to make note while you are planing to launch your new site ! Let us have a look over it
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Hmm, Hey Hold on we know about SEO but what if a new person going through this content just bear me for few minutes will cover a gist of SEO for newbeis.
What is SEO?
SEO is the art & science of optimizing content for users and there in it is used to increase the visibility of business in the search engine.
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Why do you need SEO?
Building a robust site structure and providing a clear navigation, the search engines index will help your site quickly and easily. This is more important, providing visitors with good experience using your site and encourages repeat visits. It's worth considering that the user will keep in mind the experience.
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It drives traffic to your website by search engines, the percentage is substantial, and perhaps the clearest indicator of the importance of SEO.
In 2017, the conductor comes from 80% organic search on all web traffic, 15% from 2% social, 6% payment search, 12% direct and other reporting sources.
These lengths are about 70-75% of our own data in SEW traffic from organic.
In all organic traffic, there are more than 80% of Google accounts in organic search traffic worldwide in 2015. So you have a strong presence in Google SERPs, but how strong is it?
Well, the first five results out of six and 10 in the first SERP are the first five results from six and 10, according to this study, from the latest Web Ranking (which was trotted before discussing how to influence Google).
So your site will appear in the top five results.
How are you going to achieve this? The following tips, I divide into two categories: what search engines are looking for and ... drum roll ... not what they're looking for.
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Looking for Search Engines?
1) Relevancy
In search engines, "How old was Ryan Gosling?" (The answer Google provides without giving up SERP) is a simple answer to a more complex question, "What is the best steak restaurant near me?"
Search engines are less important to their internal algorithms than how to deliver these results, and we really do not actually understand it, but there are a few reasons why you can affect these results and they all fit ... For example location, their search history, day/year time
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2) Quality of your content
Useful, useful articles, videos or other types of media are prominent and well-produced? Do you write real people instead of search engines? Well, you must. The latest research from search matrix on ranking factors will move further towards Google's longest form, which deliberately understands the visitor, instead of using keyword keywords based on popular search queries to create content.
3) User experience
There are many SEO advantages to provide the best user experience. With relevant internal linking and related content, you need easy navigable, clear searchable site. Keep visitors on your web page and all the stuff that's hungry to explore.
4) Site Speed
Your web page loading for search engines is growing faster. Google can quickly launch the results hosted on a quick mobile page (AMP), so it may be 'mobile' by 2016.
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5) cross-device compatibility
Are your website and its content evenly optimized for a given screen size or device? Google claims that the responsive model of mobile optimization is its preferred method.
6) Internal linking
We're talking about the benefits of a clear and easy-to-use navigation to your site, but there is also a way to edit editors and writers when publishing articles that help boost traffic around the site. Signs for Google: Internal linking. (See what we saw there.)
Internal linking has many advantages:
It offers your audience with more reading options. They are as relevant and as you use clear anchor text (the words highlighted in any given link). This will reduce your bounce rates.
This helps to improve your ranking for specific words. If we want this article to rank for 'SEO Basics', we can link it from other posts using the variations of this anchor text. This post tells Google what people are searching for 'SEO Basics'. Some experts recommend recommending your anchor text to a single page, and Google may find similar suspicions 'suspicious'.
This will help your site crawl and index. Those small Googlebots sent to get new information on your site will have a good idea of how much of your content will crawl your internal links, regardless of how useful and reliable your content is.
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7) Authority
An authorized website is a site that its users trust, industry, other websites and search engines that it operates. A link from traditionally an authority website is very valuable, which is assumed to be a vote of confidence. The higher your content you have, and the higher quality content you produce, the more your own site becomes.
8) Meta descriptions and header tags
A meta description does not necessarily improve your ranking in the SERP, but you must use it before publishing a story that will help the searcher increase your chances of clicking on your result.
The meta description is a small paragraph of text appearing under the URL of your page in search results, which should have full control over your CMS.
Make sure to write down clearly (156 letters) and make sure it's correct for the content of your title and article.
Title tags are used for search engines and visitors to tell how your site is in a very brief and accurate way. The keywords in your title tag will be highlighted in search engine results (if the question uses those keywords) as well as sharing your site in your browser tab and externally.
You can write your own title tag within the <head> area of your site's HTML:
<Head>
<title> Example Title </ title>
</ Head>
You need to use some specific keywords that describe the page as well as your own brand name. But use only relevant keywords and you have to write to humans, even if you are formatting for search engines.
9) Schema markup
Your search results appear more attractive by adding a schema markup to your pages' HTML. It helps to turn your search results into rich media playgrounds, star ratings, customer ratings, images and other bits of useful information ...
Markup's preferred method is also schema through most search engines, including Google. It is very straightforward to use. For more information, see our easy guide to the schema.
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10) Images tagged properly
Many people forget to include the alt attribute when uploading images to their features, but this is definitely not because you can not see your images because you can not see Google, but can read the text.
This will increase the chances of your images appearing in Google search results by describing your image as accurately as possible in the Alt Text.
It improves the flexibility of your site for using 'screen reader' software.
11) Evergreen content
Why not publish more evergreen content, instead of an overdose of the Internet with a 'quick success' story halo with little focus.
More thoughtful, useful and practical advisory articles lead to heavy long-term successes for traffic driving and occupying most visible locations in the SERPs.
12) Domain names
Sub-directory root domains (searchchenginewatch.com/category/seo) should be used instead of sub-subsections (searchchenginewatch.category.seo.com) since it's best for your entire site architecture.
You should also avoid hyphens (search-win-watch.com) and alternate top-level domain names (.biz .name .info) as being considered as spam.
A 'keyword rich' domain name can lead to further scrutiny from Google. According to Moz, Google has "de-priority sites" with high priority keyword-rich domains, the keyword in your domain can still be useful, but it can be carefully monitored from search engines and may result in possible negative ranking-so carefully caution. "
Also, you should make sure that you are working on a site without www. Prefix, Types of www.example.com are still redirected to your site. If this does not happen, Google can imagine two different sites and your visibility can be compromised.
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13) Highlights and permalinks
Highlights for your articles should be 55 characters below to ensure their full visibility in SERPs. Make sure they are complex, attractive, and as detailed as possible (this is often an impossible balance). Stay away from click bill headlines and do not promise something that does not deliver content.
The default linear line does not exactly match the permalink link (or URL), which is usually editable in your CMS even after the automatic setup. Google claims that you can use the first three key words.
14) Comments
Do not turn off your comments system. A growing community of regular commentators to take a conversation through your posts will give your visitors more attention to your own things, or give them respect or appreciate it or be ruthlessly expelled. Anyway, at least people are studying.
Think about just spam comments filter, or remove it immediately by that slip. This neglects any false links found by Google because it's also worth adding to the value of Nofollow in your comments section.
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15) Local SEO
Google gives results to users based on their location. It is especially important for businesses when looking for somewhere in the real world, such as walking down the street, on their mobile and eating somewhere in the right world just to look at the right world.
You need to register with Google My Business and make sure all your information is accurate and up to date, starting times, contact information, customer reviews, and your classification.
16) social
The most obvious way to increase your site's visibility by non-technical SEO is of course through social media marketing.
In all relevant social channels (where your audience is), and when you do not broadcast your content anonymously, use it as a customer service channel and in a friendly and user-friendly manner, in a useful and entertaining manner.
Genuine correlation between social signals and search rankings has been argued on a lot, but there is a good review of the subject.
Looking for Search Engines?
There are many 'black cap' techniques that can bring the full weight of Google penalty on your site, so it's best to avoid doing the job, even if you have a tremendous success at that time.
17) Keyword stuffing
Especially when influencing the effectiveness of your site, increasing the keywords in your pages. It is debatable whether Google will use keywords as the ranking factor.
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18) purchase link or high link exchange
Think a link farm approaching? Do not do this. It's not worth it too. The most valuable links to your site come from your own niche official sites.
19) annoying statements
Any extraordinary intrusive that will destroy the pleasure of reading your content and cut down your site speed.
20) Mobile App Interstitials
Google will investigate if you submit mobile visitors with a full-screen ad to download your app, you will no longer be mobile friendly.
21) Duplicated content
If Google finds two identical items on your own site, or something else, the index is only one of those pages. You need to know about scraper sites, your content will automatically steal and publish your own. Here is the full trial of Graham Charlton on whether your content works better with someone.
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22) hidden text and links
There are ways to edit the rankings that users have never seen, but Google can probably find and punish you.
Do not use white white space in white white space, set the font size to zero, or hide a link to a single character, such as a comma or full-stop.
The temptation to place a link in the last full stop is very high.
Right, on that note, I ended up. Apparently, this is not everything you can do to help your initial SEO efforts, but it is at least a good grounding.
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