A new way to use LinkedIn Events as a power-house to convert connections to clients

LinkedIn Events are, in my humble opinion, the best opportunity to reach and wow your audience than I've seen in a long time across all social media.

LinkedIn Events enable you not to only speak in front of your audience, but also to get your connections into your email list in a 100% compliant way, which is basically killing two birds with one stone.

Getting emails from your LinkedIn connections has been the Holy Grail of LinkedIn lead generation, and since LinkedIn revoked the ability to export your connections' emails several years back...

...marketers and business owners were trying to scrape emails from the LinkedIn site, using different automation tools that do not comply with LinkedIn's TOU and PP - and gambling not only with their reputation but with their LinkedIn accounts, too.

Meanwhile, LinkedIn was focused on expanding the way we can reach our connections and has created a number of Creator's tools to help us do that.

And I have to be honest - LinkedIn Newsletter and LinkedIn Events are amazing for pulling your connections into your orbit, without having to compete on the LinkedIn Feed for attention.

But, are we using the full potential of LinkedIn Events?

Not really.

Why?

Several reasons:

• While it's easy to invite your connections to your LinkedIn events, it's hard to get them to actually attend the Event unless you are communicating with every attendee in DMs to remind them (which is hugely time-consuming)
• While it's easy to get people to RSVP, managing the attendees is a nightmare and you actually can't do much about it

For these reasons, most people don't use LinkedIn Events to their full potential - and neither did I until...

Until John came along.

John is a part of my Inner Circle Membership, and when he told me a couple of weeks back that he created a pretty amazing automation tool for LinkedIn - honestly, I thought it was just another LinkedIn email scraping tool or message automation extension.

(And I REALLY don’t like those.)

But when he finally got me on a call, he showed me something completely different.

I was pretty impressed (and I don’t get impressed easily.)

He literally created a LinkedIn-compliant tool to automate LinkedIn Events. People would

He was smart enough to automate that whole process using already existing tools provided by LinkedIn - so that the tedious part of following up is removed WHILE you are building your email list with your LinkedIn attendees.

Plus, this automation process is 100% LinkedIn compliant :)

When John asked me to try it out, I said - okay, why not.

I am not using LinkedIn as I used to, but I am open to shouting from the rooftops about really awesome products I see from clients or partners.

So, we decided to create a LinkedIn Event called: "A new way to leverage LinkedIn Events: Converting connections to clients" where we are going to talk about leveraging LinkedIn Events and showing this process and the tool John created.

Five days after I created the Event - I have over 114 attendees.

More cooler - I have 114 new leads and email subscribers that I can warm up and remind about the event.

Now, this is a game-changer!

And even more awesome?

John's little tool did all the work for me.

What I had to do to get there (and I expect more people attending) was:

• Give my Event a name (1 minute of my time),?
• Invite my 1st-degree connections (5 minutes of my time, 1000 invites a week)
• Write a couple of emails (I actually wanted to do that, and it takes me about 10 minutes each day, but it wasn’t mandatory)

That’s it.

About an hour invested into prepping my Linkedin Event VS literally HOURS me and my team members would spend on this before - without breaking any Linkedin rules.

Pretty cool, eh?

WHAT'S DIFFERENT HERE?

Did you notice that the Event I created on LinkedIn (and you RSVP’d) is a LinkedIn event created from my LinkedIn COMPANY page, vs my LinkedIn profile?

You probably didn’t notice that, but let me give away a? little secret…

There is a HUGE difference in how you can manage your Event’s attendees - depending on whether the Event was created from your personal LinkedIn profile or your LinkedIn company page.

Want to know what that difference is?

Okay…I’ll tell ya.

When you create a LinkedIn event from your personal profile, you can only invite people and manage their invitations for the event.

That’s it.

However, if you create a LinkedIn Event from your LinkedIn Company page, you can EXPORT your attendee list - and guess what…?

Exporting your attendee list includes their email address - but, guess what else?

Exporting your Event’s attendee list (email included) is an option offered by LinkedIn - so, it’s 100% LinkedIn compliant :)

And guess what else?

John and I are going to show you in the “A New Way To Leverage LinkedIn Events: Converting Connections To Clients” Event exactly how you can do it, how you can use it and the opportunities this feature alone gives you.

So, in this “interview-style” event (we’re gonna be casual about it but still provide tons of value and strategy), John and I are going to go over how you can super-charge your LinkedIn Events, and we’re going to talk about:

1. Why LinkedIn Events (both video and audio) are currently THE BEST option right in the whole social media realm to engage and build authority with your LinkedIn audience
2. How you can set up LinkedIn Events to leverage not only your own LinkedIn audience but also the audiences of others (with their permission!) and build your email list
3. How you can get up to a 40% attendance rate for your LinkedIn Events without sending hundreds or thousands of messages manually
4. How you can wow your LinkedIn Event attendees with an amazing experience as soon as they RSVP, and even AFTER they’ve attended your Event using an automated process that’s both classy AND LinkedIn compliant

If this sounds like something you want to learn how to do without much hassle - go here and come to the event.

It's going to be a lot of fun!

Mirna