A New Way To Think, Plan & Execute

Sometimes the way that we think about things needs to be turned upside down, just because we do things the way we've always done them doesn't mean that that's the best way.

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A New Way To Think, Plan & Execute

Tim Fitzpatrick: Sometimes the way that we think about things needs to be turned upside down, just because we do things the way we've always done them doesn't mean that that's the best way.

Tim Fitzpatrick: Today, we're going to dig into a new way to think, plan and execute with our special guest.

Tim Fitzpatrick: Hi, I am Tim Fitzpatrick with Rialto Marketing, where we believe marketing shouldn't be difficult. All you need is the right plan. Thank you so much for taking the time to tune in today. I am really excited to have with me Morris Sims from Sims Training and Consulting. Morris, thanks so much for taking the time and joining me today.

Morris Sims: It's great to be here. Thanks for asking me.

Tim Fitzpatrick: Yes, absolutely. And I know we connected you interviewed me on your podcast. It was probably a month or two ago. We had a great conversation. I really enjoyed that. So thank you for returning the favor and jumping on because I'm looking forward to digging into this today. Before we do that, I want to ask you some rapid fire questions to help us get to know you a little bit better. Are you ready to do this?

Morris Sims: Let's do it.

Tim Fitzpatrick: OK, when you're not working, how do you like to spend your time?

Morris Sims: When is that Tim? Does that. No, it does for a family. I love to spend time with my family. I've got two grandkids, one two and a half and one about six, seven months old now. So we like to spend time with them, particularly on the beach. I'm in my workshop.

Morris Sims: So that's pretty well me.

Tim Fitzpatrick: Cool! Spoil the grandkids and send them back home, right?

Morris Sims: Exactly.

Tim Fitzpatrick: What's your hidden talent?

Morris Sims: Whoo! That's a great question, I guess. Hidden talent is building things. I love to build stuff.

Tim Fitzpatrick: OK. With wood, anything or primarily wood working?

Morris Sims: Primarily woodworking. Yeah, primarily with wood. I've got a big sign in my garage now that says Pop Pop's workshop, and that that pretty well sums it up.

Tim Fitzpatrick: I love it.

Tim Fitzpatrick: What's the best piece of advice you've ever been given.

Morris Sims: Oooh. It's better to be kind than to be right.

Tim Fitzpatrick: OK. I like that one. And to be right

Morris Sims: Now, my friend, Dr. Randy Marshall, shared that I think it actually came from his lovely bride, Kathy, but it's so very, very true. It's better to be kind than to be right. Fighting to be right over something that is really inconsequential is just ridiculous.

Tim Fitzpatrick: It's amazing how quickly things can change when you're kind. It's yeah. We need more of that in the world.

Tim Fitzpatrick: What's one thing about you that surprises people?

Morris Sims: Say that again, Tim, I missed the last point.

Tim Fitzpatrick: What's one thing about you that surprises people?

Morris Sims: That surprises people? One of the things I love to build is a model railroad. I'm in the model railroading, so, where people go do what?

Tim Fitzpatrick: What about success? What does it mean to you? Means different things to different people.

Morris Sims: It does.

Morris Sims: And it's very much a... That's not that's a definition that could fill a book and has many books as a matter of fact. I like what Earl Nightingale said, "Success is a journey toward being able to reach your objective." And I think the for me, success means having choices, means being able to to make choices and do things that I want to do instead of what other people want me to do . And that was one of the main reasons why we decided to go in and retire.

Tim Fitzpatrick: There you go. OK, what about your happy place? Where is that? I have a feeling I know what you're going to say, but go ahead.

Morris Sims: The Gulf of Mexico on the Alabama Gulf Coast. Florida Panhandle, either one, but right there along the commonly and lovingly referred to as the Redneck Riviera.

Morris Sims: We absolutely love it down there. And we've been there. Oh, we were in Destin once this year and we got three more trips planned. So that's that's our happy place.

Tim Fitzpatrick: OK, awesome.

Tim Fitzpatrick: What qualities do you value in the people with whom you spend time?

Morris Sims: Values are such interesting things, I do an exercise where I give folks a list of all these values and ask them to choose their, you know, which ones are important to them and limit it to twenty, twenty five or something and then ask them to begin to shrink that down to get to their top three. That's a very, very hard exercise Tim, since it is hard to do, I think.

Morris Sims: Openness is a big one for me, being able to know that you're going to be open and being transparent to some extent and honesty to some extent. I mean, the honesty is a hard, tough one because there's some things that people don't really want to know about me.

Tim Fitzpatrick: Right. Yeah.

Morris Sims: So I think openness maybe is a good way to put it.

Tim Fitzpatrick: To put it. Cool. I like it. Yeah, if people aren't open, it's kind of hard to build the relationship, right.

Morris Sims: Exactly. Exactly. It's all about relationships.

Tim Fitzpatrick: Awesome, so thank you for sharing that, so you've had an interesting journey, right? You retired and then you decided to start a company. Why did you do that?

Morris Sims: Well, I had made a commitment to people for years when they said, "Gee Morris, what are you going to do when you retire?" I didn't really have an answer. So my answer became, "Oh, I'm going to start my own training company."

Morris Sims: Well, then all of a sudden I retired and I had to do it.

Morris Sims: It was it's been a wonderful gift.

Morris Sims: I have had more fun over the past four years than I've ever had in my entire career. And it's just been an absolute blast. I wanted to do something that would use the things that I've learned over a career of 40 years to help other people. And I thought if I can help other people, particularly other sales people, that's where I spent the majority of my life. If I could help other salespeople learn how to run a business better, because that's that's one of those things that sometimes you're not really taught, that you're taught how to sell, you're taught your product. But you're not really taught how to run your business.

Morris Sims: And that's where my podcast comes from. That's where a lot of my consulting and coaching comes from. It really comes down to I wanted to do something to help people get better at what they do so that they could get what they want. I mean, that's the bottom line, I think, for any business isn't it? We want to help other people get what they want. And as our Zig Ziggler used to tell us, "You help enough people get what they want and you're going to be fine."

Morris Sims: So that's sort of where I was with it. But it plays right into Tim plays right into having choices and being able to make choices.

Tim Fitzpatrick: So, you worked for people in sales, you were a sales person, sales management for most of your career.

Morris Sims: Yeah, I wound up retiring from New York Life Insurance Company as the vice president and chief learning officer for the sales department, the agency department over there.

Tim Fitzpatrick: So you started your own business. What what's been the hardest part?

Morris Sims: Initially, the hardest part was realizing that you really can't do it all yourself, if you look at all the stuff on the Internet, it would like for you to believe that if you just take their digital course. An I've got my own. And if you take their course or you read their blog or you do what their podcast says, to do that, you can do it all yourself.

Morris Sims: You don't need anybody else. Just go out there and do it. You can build your own website. You can create your own marketing plan. You can do your own email marketing. You can write your own blog, all these different things. What I found out was Tim, they're absolutely right. You can. But should you?

Tim Fitzpatrick: Right.

Morris Sims: The answer is NO.

Morris Sims: No, because you have to learn all that stuff and that takes time. And we don't have an infinite amount of time. Therefore, isn't it smart to use your resources as best you can to hire people who really do know what they're doing, to build a website for you, to help you build a good marketing plan?

Morris Sims: I love your tagline. Marketing shouldn't be hard. It should really not be difficult if you have a decent plan. And that's that's where boy, howdy, that was a big one for me, was realizing that I needed to talk to some marketing experts, having taught marketing concepts and done all these kind of things is great build training about it.

Morris Sims: But talking to a real live marketing expert was a game-changer for me and for my company. So I got a big charge out of that and thought that was very much worthwhile. But the other part was recognizing that all those people want to get paid.

Tim Fitzpatrick: Yes, yes, yes, they do.

Morris Sims: So if you hire an attorney, they're going to want to get paid. If you hire a CPA, they're going to want to get paid.

Morris Sims: And being a part of a large, major corporation. All I had to do is pick up the phone and call. And there were two floors in the building full of attorneys that were willing to help me with whatever I needed. So realizing that as a small business owner, as an entrepreneur, you need to engage professionals. But when you do, they're going to expect to be paid and rightly so.

Tim Fitzpatrick: You know, I think that's a really interesting point because we can't do it all if we're going to grow our business. And we really have to hone in on where the highest and best use of our time is and also where our gifts are.

Tim Fitzpatrick: I think there's there is a certain amount of self-awareness that has to happen as business owners. And it is a journey that's not something that just happens overnight. But we have to really understand what are our gifts? What are we great at? And how can we mold our business so that we're working in our gifts? Which are the highest and best use of our time, and how can we outsource or hire for everything else?

Morris Sims: And you know, Tim, the neat part about that is when you are using your gifts, when you're focused on those things, you usually have in the most fun you can have.

Tim Fitzpatrick: Yes, you are.

Morris Sims: That's where I enjoy life most, is what I'm speaking like this. And when I'm doing training, when I'm actually coaching or consulting with a salesperson to help them improve their business, that's where I think those are some of my gifts.

Morris Sims: And by George, I'm having more fun than ever getting to do that.

Tim Fitzpatrick: Yeah,

Morris Sims: It's a neat thing. So it's a good thing to do and it's fun.

Tim Fitzpatrick: Yeah.

Tim Fitzpatrick: You know, one of the things that I'm working on right now is I've taken multiple personality profiles over the years. I'm actually taking a few more and just making sure because they're all they're all little different. Some of the information you get from them, there are some consistencies there. But sometimes you pick up, you know, little tidbits that you can use. And so I'm taking a few more and then I'm going to take all of them, review them, and really just make sure that because I think I have a decent understanding of myself, but it can always be better.

Tim Fitzpatrick: And so I'm going through that. And to make sure that, hey, am I really spending my time in my business where I should be? Because like you said, when you are working in your gifts, you're happy, you enjoy it. And what's the point in owning your own business if you're not loving it?

Morris Sims: Absolutely. I love what you said there, because if we're honest with ourselves, while maybe basic tendencies don't change in our proclivity toward certain personality styles and types might, you know, remain or at least lie underneath. The fact is, we do change. We grow. We do change. And the disc personality type, the MBTI thing I did 20 years ago probably isn't going to be the same if I took it today.

Tim Fitzpatrick: Yeah. Yeah, it could be different. Some of them are based off of just how you've always been and others are really more in the moment. So I think it's a worthwhile thing to do if you're, you know, if you want to make sure you're where you should be.

Tim Fitzpatrick: I want to get into this new way of thinking, planning, and executing, and it starts with goals versus desires. I know you've got a course around this.

Tim Fitzpatrick: Let's dig into this a little bit. Just. Fire away.

Morris Sims: Well, it not what is not it's not about the words, it's not about semantics. It really isn't. It is all about control. What do you have control over? And recognizing that and realizing that is the basis of successful business. Frankly, it's the basis of successful life. Yeah, we tend to get really frustrated if we worry about things that we have no control over.

Morris Sims: In fact, it's been said that the key to good, strong mental health is recognizing the things that you control in the things that you don't control. The Serenity Prayer that Anonymous uses kind of pretty well says it. Right? Help me to control those things that I can't control and, you know, wisdom to know the difference. That's really what it boils down to. So goals and desires very quickly put is understanding that goals we're going to define and call it whatever you want to.

Morris Sims: It doesn't matter. But we're defining goals as those things over which you have total and complete control. Desires are things you would like to have happen or would you like to obtain that you don't have total and complete control over? So, Tim, let's do a test here to see how well you understand that.

Tim Fitzpatrick: Yes.

Morris Sims: Is it a good goal to have a great marriage?

Tim Fitzpatrick: That would be a desire I would say.

Morris Sims: Very good.

Tim Fitzpatrick: Oh, yes. Yes, I do.

Morris Sims: Outstanding, because most folks reacted initially, "Oh, yeah. It's a good goal. It's a good. Tell my spouse I said that," you know. And by our definition, it's not a good goal. It's a great desire.

Morris Sims: Is it a good goal Tim to decide that you're going to ask your spouse to spend time with you on a date night once a week?

Tim Fitzpatrick: Yes, that would be a goal I can control, right?

Morris Sims: Real quickly to sales. Is it a good goal to make five sales a week?

Tim Fitzpatrick: That would be a desire.

Morris Sims: That would be a desire, and that's where most of us, salespeople tend to have trouble. If we start focusing on desires because desires are all wrapped around results, desires are all wrapped around the results, and they include things that you don't have control over. It requires somebody else to make a decision. It requires somebody else to to do something or decide something in order for that desire to come about like a sale.

Morris Sims: I'd like to make a sale today, but somebody else has to decide to buy. So that's a desire. It's not a goal. It is a goal for me to say I'm going to attempt to contact 10 new business owners that I don't know today and see if we can start a conversation and begin to build a relationship. That would be a great goal. So we take goals and desires. We help people understand the difference between the two and the fact, again, that it's really not the words.

Morris Sims: It's the idea that we've got to focus on those things that we have control of, because if we focused on the stuff that we don't control, we're going to go crazy.

Tim Fitzpatrick: You know, it's interesting because there's so many different, you know, goal setting frameworks and recommendations out there. And I was reading something actually just the other day about it was the gosh, and I can't even remember how they put it, but they were talking about input and output-based goals. Input goals are exactly what you're describing. I can control those. Output based goals I can't control. Right? And so, you know, you're using slightly different terminology, but you're really talking about the same things.

Tim Fitzpatrick: And that's one of the things that has always, I wouldn't say tripped me up, but just has me questioning when people are talking about, hey, my goal is to do X and I sit there and I think about it. I'm like, you have very little control over actually reaching that goal.

Tim Fitzpatrick: You can control what you do, the actions you take to attempt to reach that. But if you do all those things and you don't get there, if that was your goal is I mean, I can see that being very like debilitating and, you know, unmotivating for people, you know. So it's like how do you help salespeople with that? Like, how do they find that balance of these are my goals. Here's my desire.

Tim Fitzpatrick: But if I do if I reach all my goals, but I don't hit my desire, how do I balance then continue to move forward?

Morris Sims: Again Tim, it comes back down to understanding the things you control versus those things you don't and what you're focusing on. This is all a concept that was taught to me by my friend and mentor, Dr. Randy Marshall. And Randy, just as an example, he says, if you had a big flip chart and of course, when he's in front of a big group of people, he's got to flip charts. We put so much a black dot down in the corner, a red dot down to the corner, and he says, "What happens if you focus on that red dot, that little bitty red dot on this big white piece of paper.

Morris Sims: What happens if you focus on the red dot?" Well, if you keep looking at it, you stare at it and you just gaze at that red dot, it gets bigger and bigger and bigger, doesn't it? The more you gaze, the more you focus on it, the bigger it gets and the more important it gets to you. What Randy's point is here, we need to gaze at the things that we control and glance at the things that we don't control.

Morris Sims: So if we're going to focus on something, let's not focus on the stuff we cannot control. So if I'm focused on I want to make this level of production in order to win a trip to San Diego this year, if I focus only on that, then I'm going to have trouble because I can't control that. I'm going to glance at that. I'm going to focus on the things that are going to get me to that desire to that ultimate result.

Morris Sims: If my goals aren't getting me to the results I want, then we need to go back and rethink our goals and our strategy. Tim, I teach people that you got to know what you want and have clarity about that. So what is it that you really want? That's kind of your desire, right?

Morris Sims: Why do you want it? Simon Sinek wrote a great book, Start With Why, right? A lot of people have written a lot about understanding the why, and I believe that's absolutely true. You gotta understand why it is that you want whatever it is that you said you wanted. I believe that so strongly that I tell people you've got to have that Why wrapped in passion and fueled with emotion. Once we figure out what we want and why we want it, then come strategy, how are you going to get there?

Morris Sims: How do you get from A to Z? How are you going to go from where you are to where you want to be? That's critical. If we've got the proper strategy chosen and you can't have 20 of them, you can only have one or two. We can't. Multitasking is a myth. Right? You got to be able to focus on something. Let's focus on one or two strategies. Then we can set goals, things we control around those strategies that are going to support and implement them.

Morris Sims: And then it comes down to a question of daily planning, weekly planning and daily planning to make sure that I'm doing the things that are going to help me implement that strategy to get to what it is that I desire. And if it doesn't work out, then I got a problem with my strategy and my goals.

Tim Fitzpatrick: Yeah. So if the if the goals, the actions that you're taking aren't getting you there, you're focusing . Something's missing and you need to go back in and reengineer that. I love that. So you got to first know what you want and why you want it. The why is what's keeping you motivated in driving you to get what you want, right?

Morris Sims: It's what gets you up in the morning. That's what cause you to put your feet on the cold floor. It's what causes you to make that, and if you're a salesperson to make that additional call in a day, that's what causes you to pick up the phone or go to or do something to try and meet somebody that you know, you'd like to meet. You'd love to do business with them, but you don't know them. So it's what causes you to go out there and do that very uncomfortable thing of meeting a stranger.

Tim Fitzpatrick: Yeah, I love it. So our goals are those things that we have complete control over and our desires are the things that we want, but we may not have complete control over.

Morris Sims: Right. So a goal is something that we have total control over its schedulable, and plan. I can plan a goal. Put it in my calendar. I'm going to work on this on Tuesday at 10:00. That's a goal. And I can work toward my goals. I can actually do things to accomplish them. A desire is outside my control. Somebody else has to make a decision. It has to do with results. And frankly, it's not something I can actually work specifically toward.

Morris Sims: It's not something I can put on my calendar. I'm going to achieve this level of production by X date. I can't do that, but I can put specific activities on my calendar that I control.

Morris Sims: There's the difference in the two and again, got to focus on the goals.

Tim Fitzpatrick: So if we can pull this out, the new way to think, plan and execute is to really understand that difference between goals and desires. Understanding what you want and why you want it, and then working your way backwards to identify what are those activities that I need to take on a daily, weekly, monthly basis to get me to what I desire.

Morris Sims: Tim, you're a great student.

Tim Fitzpatrick: Oh, I've been paying attention. Awesome. Did I miss anything there? Is there anything else you want to add on that?

Morris Sims: I guess focus is the other key piece of this thing. And then what you're focusing on and you know, Gates and Buffett were interviewed by HBO for a special and they were asked to write down on a piece of paper. What do you think the most important thing in businesses today? Don't talk to each other. Just write it down. They both wrote down one word, and when they revealed it, it was the same word and that word was focused.

Morris Sims: So I found that to be very interesting. And I love telling that story. But the other thing is the strategy. And you can't have 20. Well, you know, Morris, I want to do business with everybody. Tim, when you try and chase five rabbits, how many do you catch?

Tim Fitzpatrick: Yeah, none.

Morris Sims: None. Same thing is true here.

Morris Sims: We can say, OK, I want to sell something to everybody. I want to do business with everybody out there that might want to I've got to have a strategy that I can focus on. And that means I'm not trying to multitask and do 100 different things at once or be or be 100 different things to everybody. I've got to focus on what I can control and what I want to be good at.

Tim Fitzpatrick: Yeah, I love it. So let's transition to sales. You spent a lot of time in sales. What do you feel? Are those those most important elements that we need to deal with when it does come to sales? Some of we got in business, we got to be able to sell, but some of us don't like it. And, you know, we do everything we can to avoid it. So help us out there.

Morris Sims: Well, sales is not hard in all reality. I say that and people go, "Oh, gee, everybody likes to say that once." Come on. It is hard. It's difficult. I've tried it. I've tried to make a living doing it. I can't. I understand. It's not easy, but maybe the right word is even simple, doesn't really describe it. It is predictable. Maybe that's a good word. Dr. Kenneth Blagg started the insurance department at Georgia State University in Atlanta.

Morris Sims: He wound up being the head of the Department for Risk Management and Insurance. And Kenneth put it really well. He's quoted as saying something to the effect of I'm sure I will get this exactly right, but he basically and talking about selling insurance and is true for selling anything, oK? I don't care if you're selling widgets or cars or insurance or houses or anything, it's all going to come back down to this, Kenneth says, "The person who leaves the sale, the interview, the discussion with the best relationship,

Morris Sims: Is the person that's going to wind up getting the sale." If there were two salespeople who were working with you, Tim, and one of them has a good relationship with you, but maybe he wasn't able to answer all your questions and is going to go do some research. The other one came in and all they talked about was product and how it's going to solve your problem. And this is the best widget you might ever buy. I know you bought widgets in the past.

Morris Sims: Blue ones. I've got green ones in the car. How many green widgets would you like, Tim? That person is not going to make the sale, the person who built a relationship and gain some trust with you is the one that you're going to buy from 90 percent of the time, in my opinion and in Dr. Blagg's opinion.

Tim Fitzpatrick: Yeah. How do you feel about, you know, there's the old school sales mentality, you know, get them in, close them. You know what most of us think about, like, you know, car salespeople not to shame car salespeople, but, you know, there's that we all have that feeling. Right. And then there's I don't know how new I would say this is, but it wasn't talked about early on in the sales game of permission based selling and focusing on value and building that relationship. How do you how do you feel about that?

Morris Sims: I think it's the value-based, relationship-based professional salesperson that's going to win the day every time because you're interested in helping the client get what they need, get what they want. Sometimes we don't necessarily want what we need, but we want something so if I can help you get what you want with a full and complete giving you a full and complete understanding of what you might need other than what you want, then whatever it is you want.

Morris Sims: If I'm out there to help you get what you want and I'm not there to put a dollar in my pocket, although, hey the workman is worth his wages and we all have to get paid. And so people are more than worth every penny they get paid. Tim, our economy would go nowhere if people didn't buy things. And chances are there's a salesman behind your purchase everywhere you go. So it really comes back down to building that relationship.

Morris Sims: That's in my opinion. That's where it's always going to come back down to. There's still going to be the guy who's going to look at you and say, "Mr. Sam's, what can I do today to earn your business?"

Morris Sims: Something like that. They're going to, you know, would you like a red widget or a blue widget? That stuff is still out there and it's still frankly, it still works sometimes with some people. But if you're selling something of value, it's not a commodity. You got to build that relationship. It's going to go to the relationship every time. Well, Morris knows it's time it's going to go to the lowest price.

Morris Sims: It's going to go to the best. You know, I don't think that's true. My opinion. I don't have research to back it up, Tim, other than my own experience. But in my opinion, it's going to go to the person who walks in there and builds the relationship that the customer knows they can trust, that the customer knows is going to be there for them to provide the service that they need and help them if things don't go just exactly the way they expected them to go.

Morris Sims: That's the person that I'm going to buy from.

Tim Fitzpatrick: So we don't need Jedi mind tricks to be a successful salesperson.

Morris Sims: Not at all.

Morris Sims: These are not the droids you're looking for.

Tim Fitzpatrick: Yeah, yes. But you know, the quote that always sticks with me and I don't remember who the heck originally said this, but nobody likes to be sold. The people love to buy. And so it's always refreshing to talk to people who say, yeah, you know, you don't need to do these sneaky, underhanded things or these little sales tricks to sell people. Because, I mean, I don't appreciate that. I don't appreciate being sold to.

Tim Fitzpatrick: Honestly, it just turns me off. I go the other way. So even though that may work, sometimes, goes back to how we originally started this conversation, it's just because that's the way that it's been done doesn't mean that it's the right way to do it. So I love that this has been an awesome conversation, Morris. You have shared a ton of wisdom and I appreciate that. I've learned something. I learn something new every time I have these conversations.

Tim Fitzpatrick: Any last minute words of wisdom or guidance you want to share with us?

Morris Sims: I mentioned my partner. He works with me. We work together on a number of different projects and he's been my mentor for over thirty years. Dr. Randy Marshall. Randy says something that that I, I believe wholeheartedly. In fact, I started on my next podcast at the business of Sales with this line right here. And it's, I think, a good one.

Morris Sims: If the horse is dead, Tim, get off the horse. I'm sure the horse is dead because he might just be resting a little bit. So make sure the horse is dead and then get off the horse. But it might just be resting. So you got to have perseverance. You got to keep going. You got to keep trying because you might be closer to the top of the mountain than you think you are.

Tim Fitzpatrick: I love that. Play the long game. There was another quote that I can't remember exactly how it goes, but "there's so many people that quit right before they're about to be successful." That's what that reminds me of. This is awesome. Where can people learn more about you if they want to learn more about how you can help them get better with their sales and get to where they want to be.

Morris Sims: Well, the website is Morris Sims dot com, and thank you, you got a scroller across the screen there.

Tim Fitzpatrick: I got it. Yeah, that's M O R R I S S I M S dot com. MorrisSims dot com.

Morris Sims: Right. A lot of S's in there, but it is all there. My email address is Morris at Morris Sims dot com. It's kind of hard to remember. And then our podcast is the Business of Sales and it's available on all the podcast platforms, Spotify, iTunes, all those things that are out there, Libson, all those different places. We'd love to have you be a listener and a downloader of the business of sales, but go to MorrisSims dot com.

Morris Sims: There's some blogs on there. There's some links on there, some free resources. We'd love to see you on the site.

Tim Fitzpatrick: Awesome. Morris, thank you so much for taking the time. I really do appreciate it. I got a ton of value. I know others will as well. For those that are watching, listening, thank you for tuning in again. I am Tim Fitzpatrick with Rialto Marketing. If you want to gain clarity on where to focus your marketing efforts right now, hop on over to our website. Rialto Marketing dot com. That's R I A L TO marketing dot com. Just click on the get a free consultation button. Guarantee you get a ton of value from that and walk away knowing where you need to focus your marketing right now to get the best return.

Tim Fitzpatrick: Thanks for tuning in. Until next time, take care.

Connect With Morris Sims

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Links From The Episode

• https://www.morrissims.com/

About the Host Tim Fitzpatrick

Tim Fitzpatrick is the President of Rialto Marketing. At Rialto Marketing, we help service businesses simplify marketing so they can grow with less stress. We do this by creating and implementing a plan to communicate the right message to the right people. Marketing shouldn't be difficult. All you need is the RIGHT plan.