New Waves
Last week’s COP28 summit left a lot to be desired as far as stepping up to the crisis of climate change. Financial pledges will barely scratch the surface of what’s needed , fossil fuel interests were at odds with demand for a phaseout , and many scientists and researchers opted not to attend .
But one glimmer of hope we’ve been watching in the global discourse around a just climate transition is the promise of the blue economy.?
Ocean conservation and innovation are coming together to reveal exciting possibilities in the effort to mitigate the climate crisis. This recent story from Time, “The Ocean Is Our Best Chance to Survive Climate Change ,” hits the high notes citing the myriad opportunities that exist to buffer against rising sea levels, sequester carbon, develop sustainable food systems and energy systems, protect biodiversity and protect the livelihoods of people all over the globe. And corporations, investors, governments, and philanthropies are here for it.
At BBMG we’ve had thrilling opportunities to dive deep into ocean conservation and the blue economy through our work over the years with OceanX , Marine Stewardship Council , Ocean Conservancy and others. Time and again this work reminds us just how much remains unknown about the wonders of the ocean, and how in order to inspire the next generation to protect the ocean, to choose sustainable seafood, and to pursue environmental science careers, we have to first help them understand the awesomeness of the ocean.
In a new episode of our podcast, we speak with two ocean aficionados from the New England Aquarium and the 海洋管理委员会 about the role of brands and storytelling to capture imaginations and shift consumer behavior to protect and regenerate the ocean. At a time when progress on climate action feels so fraught, it’s exciting to be reminded of the great frontier of possibilities that lies beneath the blue.
Float on,
the BBMG Team
“I see a future where humanity values our natural resources as much as we value human relationships.”
Vikki N. Spruill, President and CEO of of New England Aquarium
New Podcast Episode
Raphael speaks with Vikki Spruill , President and CEO of the New England Aquarium and Nicole Condon , US Program Director at the Marine Stewardship Council, to help us understand the crucial role of the ocean for the health of our planet and the livelihoods of some 3 billion people globally in the “blue economy.” Both talk about nurturing our cultural understanding of the profound connection between humanity and the ocean in order to protect it for future generations.
INSIGHTS
Consumers Want Regenerative Brands
New findings from GlobeScan’s 2023 Healthy & Sustainable Living consumer research program finds 60% of people globally say they would like to change their lifestyle “a great deal” to become healthier, but only 30% have made “major changes” to do so. Consumers are seeking brands to help them meet their health and sustainability aspirations.?
领英推荐
CULTURE
2023 Regenerative Brands
Which brands caught our attention this year with their awareness of the needs of their audiences and stakeholders, their meaningful action to give back, and their cultural coolness? Read our Regenerative Brands round up on our blog and get inspired!
NOW HIRING
BBMG is seeking a new Design Director. Is that you, or someone you know? Get in touch!
More Ideas on The Future We Want...
How to harness the power of ocean waves to power our homes: Blue power: Will ocean waves be California’s new source of clean energy? >>
How a dynamic “brand genome” merges purpose with all things brand: 2024's Marketing Strategy Is No Longer About Brand DNA >>
How to align how we eat with global climate goals: The Climate Summit Starts to Crack a Tough Nut: Emissions From Food >>
How to form a reciprocal relationship with the land through agriculture: Soil Builds Prosperity From the Ground Up >>
Why social action needs art: Art + Activism = Change. But It’s a Formula Philanthropy Largely Ignores. >>
What We’re Streaming
?? Amy has been watching National Geographic’s docu-series Welcome to Earth starring Will Smith where she spotted our clients OceanX’s deep sea exploration ship.
?? Erika has been listening to the Emergence Magazine podcast . Recent episodes include poetic reflections on peace and sanctuary amid pain and loss.
?? Liz is catching up on 2023 new music and loving the aching beauty of Angie McMahon’s Light, Dark, Light Again and Sufjan Stevens’ Javelin . And the jangly jams of The Natvral’s new album Summer of No Light , who also graced BBMG with his music at our 20th birthday party this summer. But since it’s December, she’s mostly streaming a lot of The Waitresses’ “Christmas Wrapping ” – happy holidays!
BBMG is a branding and social impact consultancy that works with leaders who won’t wait on things that can’t wait. Learn more, see our work, and get in touch at bbmg.com