The new wave of hot category and pack insights is here

Hi all,?

A holistic approach to market research appears to be more important than ever. Not only must a brand manager pay attention to the smallest details on the packaging to the bigger picture of the entire shelf and category growth, but an even wider picture of shoppers' behavior in the post-pandemic world must also be considered.?

It is not easy to switch between all these lenses. That is why we would like to draw your attention to two extremely useful articles and the upcoming #Greenbook webinar.?

Enjoy!

Learn how to leverage KPIs for winning pack designs

?As insights professionals, our understanding of observed shopper behavior (rather than claimed or rationalized responses as captured through traditional survey research) is paramount to the success of packaging design strategies. ?Jason Bradbury, Service Director at EyeSee, is giving us a step-by-step walkthrough of how to leverage KPIs for winning pack designs! ?? https://rb.gy/hs60z

Use brand blocking without falling into its traps?

Brand blocking has long been a go-to merchandising technique for brand managers looking to ensure their brand stands out on the shelves. Although it may not seem obvious, there are several challenging questions that need to be addressed when applying this technique. Bratislav Stefanovi?, EyeSee’s Senior Insights Manager, explains all about it in the new blog you can read here ???https://bit.ly/47gdJcI

?Join us in the Greenbook webinar about category leadership?

Finding and maintaining the perfect product mix is a challenge that has only intensified in the post-pandemic environment, with mounting competition and shifting consumer behaviors. Join GreenBook for a free webinar on Thursday, August 31st at 1 pm ET with industry experts - Oksana Sobol, Insights Lead at the Clorox Company, Morana Kristek, New Business Director and Shopper & Digital Insights Expert, and Cliff Kane Senior New Business Director at EyeSee - as they unpack and share winning strategies.?