A New Volleyball Brand Signs NIL Deals
Footwear News
Keeping you up to date on top news in the footwear industry, groundbreaking fashion trends and the who's who in shoes.
Welcome back to FN Daily, where we break down the biggest stories happening in footwear and retail.
Journeys launched a resale program with ThredUp and a new volleyball shoe brand inked three NIL deals with college athletes. Plus Allbirds launched a new “Artist Series.”
Here's what you need to know:
Journeys?is the latest retailer to launch a secondhand shopping program.
The?Genesco-owned shoe retailer on Monday unveiled its “Journeys Second-Hand” resale program, powered by resale platform?ThredUp , which allows people to buy secondhand apparel directly from the retailer’s website. The program will also offer Journeys store credit to people who send in gently worn shoes, apparel and accessories from any brand to ThredUp via journeys.thredup.com.
Zoom out: The program marks ThredUp’s latest resale deal with a major retailer via its Resale-as-a-Service platform. ThredUp currently powers similar programs for more than 40 retailers including?Adidas,?PacSun ,?Crocs , Madewell and more.
Avoli, the soon-to-launch?volleyball shoe brand, has just announced its first-ever?NIL?(Name, Image, Likeness) deals with three college?volleyball?athletes: University of Texas Longhorns junior Reilly Heinrich, University of Nebraska Cornhuskers freshman Harper Murray and University of Virginia Cavaliers junior Ashley Le.
领英推荐
The three college athletes will don Avoli footwear, apparel and equipment while on the court in 2023 and will appear in social media campaigns, promotion and events. The deals represent the brand’s strategy to establish its presence among women’s high school and college volleyball clubs, teams and tournaments.
Avoli — pronounced “Ah Volley” — is a new athletic brand with footwear, apparel and equipment specifically designed for female volleyball players. The brand raised $1 million of a $1.5 million seed round and is slated to launch later this month.
Allbirds?is taking its collaborative projects with creatives one step further with the launch of a new “Artist Series.”
Unveiled on Tuesday, the B Corp footwear brand said the launch is part of its mission to “work towards a more sustainable future,” reach new audiences, and amplify creative voices.
Allbirds will launch the series with three artists from around the globe including London-based fashion designer Olivia Rubin, New York-based illustrator and animator Zipeng Zhu and Paris-based artist Tiffany Bouelle. For the program, each artist is paired with a specific Allbirds shoe style and is tasked with reimagining it with their artwork. The final three styles will be rolled out in a staggered timeline in order to “properly highlight” each artist, the company said.
Rubin’s collection will debut first. Launching today, Rubin used Allbirds’s Riser silhouette as a canvas and injected her signature pastel aesthetic into the shoe. Taking inspiration from London’s Notting Hill neighborhood, Rubin’s goal was to give the Riser a joyful makeover, taking cues from the pink, green and pale blue townhouses, Allbirds said.
Need more shoe news?
Next Trend Realty LLC./wwwHar.com/Chester-Swanson/agent_cbswan
1 年Thanks for the updates on, The FN Daily.