A new visual identity for AVOCarbon

We’re proud to announce the redesign of our logo and the Group’s entire visual identity!

A few months ago, we decided to improve our digital strategy to increase the Group’s visibility and pursue our growth dynamic. Following the launch of our LinkedIn page and our new website, we’ve taken the opportunity to give our visual identity a facelift.

Without drawing a line under the past, and building on existing experience, this new design combines simplicity and modernity. We worked mainly on fonts and colors.

To better match the company’s current dynamic, blue, a symbol of confidence, security, and intelligence, has been combined with orange to add touch of energy, warmth, and success. The fonts have also been modernized.

This pairing of colors complements each other and allows us to offer a common thread in a streamlined graphic charter that testifies to our commitment and involvement in the quality and design of our products.

This new identity also aims to unite our teams behind a common brand, with identical logos for all our plants.

Over the coming months, we’ll be harmonizing our entire graphic identity across our various media.

We’re still the same group, AVOCarbon, but more coherent and forward-looking!?

#graphicdesign #branding #digitalart