New Use Case: Optimizing a Retailer's Omnichannel Presence
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?? From MASS Analytics
?? Optimizing a Retailer's Omnichannel Presence
A footwear provider has grown its distribution channels with the goal of developing and optimizing their omnichannel presence. Their customers can buy products in brick-and-mortar stores, wholesalers, and online on their e-commerce website. Their marketing team contacted MASS Analytics to help them measure the effectiveness of their Omnichannel strategy. Download the use case here.
?? News & Resources We've Come By
?? Adidas: We Over-invested in Digital Advertising
The sports brand’s global media director, Simon Peel, explains that four years ago the company didn’t have any econometrics, its attribution modelling was based on last-click and it didn’t do any brand tracking. It also focused on efficiency over effectiveness, leading it to look at specific KPIs and how to reduce their cost rather than what was in the best interests of its brands. Read more
?? CTV and Streaming’s Popularity Continues to Grow—But it’s Not Without its Challenges
As media companies continue to invest in building out ad capabilities across both free and subscription streaming services, marketing investment in the channel continues to climb. Read more
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?? Got a burning question? Our resident MMM expert is here to help.
Dr. Ramla Jarrar is the President and Co-founder of MASS Analytics. She has 20 years of experience running MMM projects, so if you have any questions, whether about econometrics or the business of MMM, send it to us by