New Updates + How to use TikTok
The Social Collective
The Social Collective is a digital marketing consultancy established to provide assistance to SMEs.
Week 2 of Coffees and Content for 2024 is coming in HOT with new app updates across a variety of platforms.
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Today we're diving into a few really juicy topics including:
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I'm keeping this short and sweet for this week as there is a lot we're working on behind-the-scenes at The Social Collective that I'm very excited to share with you all soon (so keep reading these weekly updates).
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I also really want to introduce a live feature to this of some sorts, where I can chat with you all about what you'd most like to know about social media/digital marketing - whether that's strictly updates OR answering ‘I need to know’ questions. What do you think?
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Have a question about social media you'd LOVE to know the answer to? Drop me a reply and you might see your question answered in the next Coffees and Content.
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Catch you next week,
Loren Tomlinson
Director
The Social Collective
YOU CAN CANCEL IN-PROGRESS IG STORIES!
It's finally time to say goodbye to that moment of panic when you accidentally hit publish on an Instagram story before it's ready!
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Instagram have announced that there is now a new update that allows you to delete IN-PROGRESS stories.
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No more panicking and racing to delete the post before anyone has seen it (and then checking that it's been removed from Facebook too).
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While many of you reading this may not be that bothered about this feature - to my social media managers who are readying this, you can now take that sign of relief :P
41% USING TIKTOK AS A SEARCH ENGINE
Adobe have released a study, outlining that 41% of consumers (on the app) are using TikTok as a search engine - as expected right?
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领英推荐
So, what does this mean for your content?
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Similar to what I discussed last week with Instagram's captions and ensuring you're using the right key words in your captions (don't know what I'm talking about … dig out last week's Coffees and Content), on TikTok it's all about creating content that's relevant to the topics you want to get known for.
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In a nutshell - the algorithm isn't going to know who to push your content out to after 1 video … it takes multiple.
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BUT, once you start getting consistent, that's when TT knows who to share your content to and will push it to the For You page of those people.
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Then, when that 41% of people are actively searching for the topics you talk/post about, your content is much more likely to pop up on their page.
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Wondering how to target the right people? Here are a couple of quick tips:
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Is TikTok on your marketing plan for this year?
THREADS AND ‘TODAY’S TOPICS'
Threads are working on baking a comeback this year.
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After what feels like a very anti-climactic launch last year, the Threads team are in the process of adding new features that might mean there is longevity in this app.
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The new feature would feature topics for you based on those you're engaging with - just like the “What's Happening” feature on Twitter (oops .. I mean X).
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The long-term intention of this is to get more users interacting on the app and ultimately connecting with more thought leaders in the spaces they're interested in.
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What do YOU think about this new feature? Will you be using Threads more??
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Until next week,
YOUR NEW DIGITAL MARKETING PARTNERS