The New, Unsaturated Marketing Gold Mine of 2020.
Happy Holidays to all, as a gift I wanted to explain an ultra new and ultra effective marketing strategy. Before we get into it however I encourage you to keep an open mind and try these tactics. I will be breaking this new strategy down and explaining how it can achieve 3 separate marketing outcomes with great success. The tactics below if used correctly can achieve incredible results.
The newest and most Versatile marketing strategy you must Implement.
History Repeats Itself- This is something we all know and this goes for marketing tactics. The reality is pouring money into TV and billboard ads is not wise. Even forms of digital marketing such as Google ads and Facebook ads are not as effective as before. So what do you do when the best forms of marketing are in danger of repeating history and losing effectiveness? You adapt. The problem is not many people know how to adapt, that's why knowing the industry is essential.
Influencer Marketing- The Untapped Marketing Underdog.
The response I see from me explaining this tactic is an initial disbelief of this piece of advice. The potential for an untapped form of marketing is very high here. Influencers for those unfamiliar are people with a large personal brand or following which businesses can use to leverage sales and build their brand. There are both micro influencers and influencers. The two distinctions here are micro influencers have a lower following (under 50,000 followers) and normal influencers can have up to millions of followers. The size of their following depends on the cost for them to promote for you. The hardest part of utilizing influencers is having connections to them and agreeing on pricing. Establishing a network of influencers to use in the future is beneficial and proactive. Once you establish these connections, agree on pricing and send them content or have them create it, its time to see the results.
Influencer Marketing for Sales
The first benefit or of influencers is for direct sales and return on investment. This mainly applies to E-commerce or businesses that sell physical products. While this could be applied to yacht sales and jet charters its more complex as getting the influencers followers to buy high ticket items of that level takes a professional who understands the sales process and what influencer to use. Regardless, the influencer in this case would promote your product or service in content you provide or they create explaining why their followers should buy. The above image highlights this showing an influencer with a brands product clearly visible. The link for your product or service will be in their bio for followers to be told to buy through. Offering a link for a discount is also a great idea to encourage followers to convert fast. One tip here is not having the content be too in your face about selling. People like to be sold but don't want it to be obvious and in their face. Follow these steps and watch sales pour in from the correct influencers.
Influencer Marketing For Branding
Branding is one of the most important things to do for your business to ensure its longevity and yet so many fail to focus on anything but immediate sales. Business is about chess not checkers, strategic moves to win in the end. Branding with influencer marketing is arguably ones of the most effective and powerful ways to get people excited about your business assuming you provide the quality of products/service they expect. The difference with branding is getting the influencer to love your company and want to promote it. While incentives such as free products and services in exchange for them advocating your brand is effective, ideally you want them to be passionate about your company in addition. There are many ways to have them represent your company, from explaining their love for your business to posting content of them utilizing your company. By doing this you are boosting your brand and exposing it to millions of people directly increasing sales while building your brand in preparation of new competition and voice systems (think Uber overtaking the Taxi business due to their inability to adapt and maintain a brand).
Influencer Marketing for Rebranding
Rebranding is something that can be essential and very beneficial to a company. The best example of this is Champion going from a Walmart clothing line selling $10 T-shirts to charging upwards of $80 for hoodies. They successfully did this due to Rebranding or changing their company image to attract a better audience. Often the solution to financial strain in a company isn't cutting costs but Rebranding to hit the correct audience and get people excited about your business. Using influences who have already attracted your ideal new customer to then advocate for your redesigned company is effective and changes your company image faster than traditional marketing. A example of this is the link below of Jay Alvarrez being an advocate for Dubai with his promo video to boost tourism. The template here is the same: Find ideal influencers, contact influencers, negotiate pricing and content and have them promote your company.
Being Early Pays
The greatest part about influencer marketing is how young it is. This is starting to be discovered by large companies and will soon be adopted by a large amount of businesses. However by getting ahead of the trend you can massively increase your businesses brand and revenue by setting a good foundation before the rest. Influencer marketing will be the next big trend and I strongly encourage you to take advantage and reap the long term benefits.