New Tricks for Marketing Success
Koka Sexton
Helping companies develop their audience and generate pipeline with content. Ex-LinkedIn, Hootsuite and Slack.
Hey Friends,
You ever notice how people say things like “dogs can’t learn new tricks?” It’s the same thing people say about marketing skills. “Oh, you’re set in your ways, you’ll never master the latest strategies!” Well, that’s just crazy talk.
So, I was at my buddy’s place the other day, and their dog—let’s call him Max—suddenly started spinning in circles on command. Turns out, Max had been secretly practicing with treats. Who knew a 10-year-old dog could still learn to dance?
This got me thinking—if Max can learn to spin like a top, why can’t we pick up new marketing tricks? Sure, trying new things can be daunting. It takes effort to dive into data analytics or get creative with social media algorithms. But it’s all about the practice and persistence.
Take social media, for instance. It’s like this infinite playground of trends, and keeping up feels like chasing squirrels. But guess what? Those who embrace the new tricks (like mastering TikTok trends or optimizing LinkedIn posts) are the ones who stay ahead of the game. It's not about reinventing yourself every time a new platform appears—it’s about adapting, learning, and integrating new strategies into your existing toolkit.
So, next time someone says you can’t teach an old marketer new tricks, tell them about Max and show them how your latest campaign just tripled lead generation.
“The secret of change is to focus all your energy not on fighting the old, but on building the new.” – Socrates
Keep learning, keep innovating, and let’s show the world we’re never too old for new tricks.
Koka
P.S. Have a look at some of the latest things I’ve been exploring—might give you a few ideas to keep your marketing game strong.
AI Generated Customizable Content System
This AI-powered automation will automatically create and distribute your blog post across multiple platforms. It can summarize the post, create a LinkedIn post, write a tweet, republish on Medium with a new title, write a newsletter, and share on Facebook. Save time and reach a wider audience with this AI blog content generator. Check it out here.
Mastering the LinkedIn Labyrinth: Ingenious Networking Strategies
Imagine holding the compass that navigates the complex maze of LinkedIn networking, where every connection is a hyperlinked pathway to opportunity, and your profile is the compelling billboard in the middle. Learn more about these strategies here .
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Imagine tapping into the pulse of your audience’s daily scroll, crafting social media sagas that not only glance but gaze back into the eyes of digital passersby. Explore these tactics here .
Stay innovative and keep exploring new marketing tricks.
P.S. Whenever you're ready, here are a couple of ways I can support you:
1. Schedule a call with me to discuss how I can 10X your content.
If you need emails, articles, guides... I can create them. If you need an entire library of unique content on a specific category, I can create it 10x faster than a traditional writer.
I’ve helped the tech businesses, non-profits, and more train their teams to leverage AI for content creation and other marketing automations.
Click here or send over a DM and let’s start a conversation.
Great insights. ??
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