New Trends For New Opportunities
With January in the rearview mirror and well-intended New Year’s Resolutions creaking under the weight of reality, it’s time to take a look at the new trends that are likely to stick with us in 2025.
Big Tent Strategy’s quarterly dispatch is back to deliver a fresh dose of insight and inspiration – a handpicked selection of four new trends shaping consumer relationships with food and wellbeing.
FOOD
Can complete foods completely transform how we consume food?
Complete foods have entered our everyday eating routines by offering a mealtime alternative that is nutritionally-balanced, sustainable and ultra-convenient - polarising consumption habits and redefining our relationship with food.?
Will fibre dethrone protein as the next nutritional necessity?
Protein has dominated the discourse around healthy eating and driven product innovation - but there are signs consumers are changing how they think, and seeking new and exciting ways to make fibre a bigger part of their diet.
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WELLBEING
Are intimate wellness aesthetics undermining inclusive access?
Feminine wellness brands risk leaving women behind as they embrace premium cues - missing an opportunity to lighten the cognitive load and become an ally to every woman across every stage of life
Is the relentless pursuit of perfection putting people off wellness?
Instead of helping people find a sense of wellbeing, endless to-do lists and unattainable ideals have left people feeling disillusioned, exhausted and craving truly authentic expressions.
We’d love to hear your thoughts and feedback?
… And we’d love to help you explore how these ideas can unlock new opportunities for your brand in 2025 and beyond.
If you have any questions, want to learn more about any of these trends, or would like to discuss a customised Culture Club session for you and your team, please get in touch.