New Threads Updates: Content Creators Must Now Pay Tax in Most African Countries
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Data-driven marketing agency helping Global brands engage with African audiences through influencer collaborations.
Hello, and welcome to today's episode of Creative Brief Newsletter! We're thrilled to have you here as we delve into the vibrant and dynamic landscape of Africa's creative industry. With each edition, we aim to provide you with comprehensive insights, trends, and stories shaping the creative scene across the continent. Without further ado, let's dive into what I've got for you today.
Threads, the Twitter/X rival from Meta, is steadily gaining traction in the social media landscape. With over 150 million monthly active users, up from 130 million in February, according to Mark Zuckerberg's announcement during Meta's Q1 2024 earnings call, the platform is establishing itself as a significant player in the industry.
Since the last earnings call, Threads has made notable strides towards integrating with ActivityPub, the decentralized protocol behind networks like Mastodon. In March, the platform allowed U.S.-based users over 18 to connect their accounts to the fediverse, broadening their reach to other servers.
Moreover, Threads is gearing up to release its API to a broader developer base by June. This move will empower developers to craft experiences around the social network, though it remains uncertain whether Threads will support full-fledged third-party clients. Here's more detail about this article
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It started first with Kenya. Earlier this year, Nigeria followed suit, and now Ghana is making waves in the realm of digital taxation. The landscape for content creators across Africa is undergoing a significant transformation as governments aim to regulate and tax income generated from digital platforms. This shift, while met with a spectrum of emotions within the creator community, underscores the maturation of Africa's digital economy and the evolving relationship between creators and tax authorities.
In February, Nigeria made headlines with its announcement of plans to tax content creators. The Corporate Affairs Commission (CAC) and the Federal Inland Revenue Service (FIRS) declared their intention to register and regulate content creators under the Company and Allied Matters Act (CAMA) 2020. This move signified a proactive effort by the Nigerian government to formalize the digital economy and ensure that businesses, whether conducted by individuals or companies, are duly registered and taxed. Here's more detail about this article