New Textbook: Industrial Marketing

It was with great pleasure that I received the final PDF of my new coauthored textbook Industrial Marketing. This book is coauthored with Thomas Fotiadis, George J. Siomkos, Christina ?berg, and Dimitris Folinas and is now just about to be released by SAGE.

Our textbook is an introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.

The textbook includes:

• The marketing philosophy on industrial markets
• The characteristics of industrial markets
• The marketing mix and the product life cycle
• The issues surrounding distribution and operations?including value creation, business relationships and networks
• Case studies and mini case studies (vignettes)

Our textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels.

We are grateful for colleagues' endorsements:

“This enlightening textbook brings together industrial marketing and supply chain management, and this is achieved in a succinct, holistic, and integrated manner. I am impressed by the breadth of topics covered, which reflects successfully the contemporary, dynamic, and volatile business environment. A very much welcomed book, which will support students, scholars, and practitioners in their attempt to understand better the links and interrelationships between industrial marketing and supply chain management.”

–Professor Michael Bourlakis, Director of Research and Director of the Centre for Logistics, Procurement & Supply Chain Management, Cranfield University

“I am delighted to recommend this new text which will be suitable for either graduate or undergraduate classes in business-to-business marketing. Professors Fotiadis, Lindgreen, Siomkos, ?berg, and Folinas bring a wealth of experience and scholarship in B2B teaching and research to this book. The business-to-business marketing landscape is rapidly changing with the emergence of new technologies, which have affected all aspects of marketing, from customer research to product innovation, marketing communications, and supply chain and logistics. This text provides a fresh and updated perspective on the issues and challenges currently facing the B2B marketing professional.”??

–Professor C. Anthony Di Benedetto, Fox School of Business, Temple University, Philadelphia, PA, USA

“A welcome new and innovative book from four well-established and well-published scholars in the field. The complexities of the subject are nicely teased out throughout the book, with excellent use being made of numerous tables and graphs to add extra insight. What I particularly liked was the way in which the book sits at the interface of Industrial Marketing and Supply Chain Management, and also the way that it uses a range of case studies from around the globe to support the points being made. Definitely a book to add to the shelves of any scholars in the field!”

Peter Naudé, Professor Marketing, Manchester Metropolitan University Business School

“Industrial Marketing provides an important contemporary perspective. It is research and practice informed text book, which has the potential to become seminal. While the primary audience is undergraduate students in the field of B2B marketing, it also is highly relevant to students in related areas including innovation, entrepreneurship, product management, and supply chain management or logistics. The viewpoints will also be of interest to students in the broader fields of business administration, management, and economics in general. Scholars, researchers, and practitioners working in the marketing or logistics will also find this text useful.”

–Roderick J. Brodie, Professor Emeritus, University of Auckland Business School, New Zealand

“It is timely exciting to see the new textbook on Industrial Marketing by Fotiadis, Lindgreen, Siomkos, ?berg, and Folinas. In a constantly evolving global landscape industrial markets are key contributors to the global economy. Industrial marketing is cornerstone of any marketers’ arsenal. This text covers critically relevant material in a deep and engaging way. This text will equip aspiring industrial marketers with a deep appreciation of the exciting field of Industrial Marketing and prepare them to make their way in this highly competitive and dynamic field.”

–Professor Aron O’Cass, Dean, La Trobe University

“The business ecosystems in which companies operate are strongly shaped by industrial relationships. It is therefore fundamental to understand what industrial marketing—as the activity of creating and managing these industrial relationships—covers. This is the objective of this book, which succeeds perfectly in producing an integrated vision of industrial marketing and supply chain management in their essential role of value creation. Therefore, if some chapters seem usual in an industrial marketing book, others are less so (transportation of goods, warehousing, etc.) and all contribute greatly to producing this new vision of industrial marketing. For students, who sometimes find it difficult to figure out what are industrial relationships, this is the ideal book. It will show students the richness of these relationships and the nature of the multiple activities that industrial marketing is made of. For researchers interested in industrial marketing, they will find a very integrated vision of the various themes related to industrial relations, which will allow them to finely situate their research issues. Finally, practitioners will not fail to find in this book the precision of their daily activities in marketing and SCM and will fully benefit from the perspectives it offers.

- Catherine PARDO, Professor, Marketing Department, emlyon business school, France

?“This new and up-to-date textbook provides a fresh view on industrial marketing. Bringing together established frameworks and latest research insights from two streams of literature, industrial marketing and supply chain management, it develops a unique perspective on the marketing, selling, and purchasing of industrial goods and services. With its chapter on data, information, and technology, and its insights on socially responsible marketing approaches, it offers a timely perspective on the art and science of industrial marketing. Highly recommended!”

–Professor Andreas Eggert, Professor for Business and Services Marketing, Freie Universit?t Berlin

“This is a comprehensive, contemporary, and well-structured textbook, providing an excellent coverage of the various facets of the industrial marketing process. It offers a balanced combination between theoretical and practical aspects of industrial marketing, while also putting together classic knowledge on the subject with recent developments in the field. Enriched with multiple case studies, practical examples, and useful illustrations, it provides a systematic pedagogic approach that helps to have an all-round and in-depth understanding of the various concepts, techniques, and tools related to modern industrial marketing.”?

–Dr. Leonidas C. Leonidou, Professor of Marketing, University of Cyprus

“This book is a welcome and timely addition to the business and academic community with heightened interest on industrial marketing issues and the increasing importance of supply chain management around the globe. It covers key issues in industrial marketing and addresses the main challenges in the area in a competent fashion and without making it difficult for the reader to follow. The examples, case studies, and vignettes that accompany the book are particularly useful in helping the reader develop a critical understanding of the challenges, realities, and developments in industrial marketing and supply chain management and learn how to appropriately apply related concepts. Highly recommended.”

–Professor Constantinos N. Leonidou, Faculty of Economics and Management, Open University of Cyprus and Leeds University Business School, University of Leeds

“This is?probably the most comprehensive textbook on industrial marketing and supply chain?management. It brings together a wide range of literatures and provides readers?with a thorough?overview of topics pertinent for manufacturing firms and other companies?in industrial markets.”

Professor Christian Kowalkowski,?CBMI – Centre for Business Model Innovation, Department of Management and Engineering, Link?ping University, Sweden