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Dear Readers,

Welcome to the #SupplierPost(s) ?? Edition, the MICE SUPPLIER CONSULTING NEWSLETTER - your source for insights and information on MICE marketing and sales in an ever-evolving market.

From now on, the newsletter will be published monthly, with each edition announced here on LinkedIn.

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Business without borders? The uncomfortable truth about MICE sales strategies

In the dynamic world of Meetings, Incentives, Conferences, and Exhibitions (MICE), traditional sales strategies are being scrutinized like never before. Our latest white paper, "Business without borders? The uncomfortable truth about MICE sales strategies", uncovers the harsh realities and pressing challenges that the industry faces today.

The Hidden Costs of Success

The very practices that have propelled the MICE sector to new heights are now threatening to undermine its future. Hosted Buyer programmes, a cornerstone of MICE sales strategies, are increasingly seen as unsustainable. These programmes, while effective in driving business, come with significant environmental and ethical costs. From the alarming rise in CO2 emissions due to frequent international travel to the exacerbation of overtourism, the implications are far-reaching and demand urgent attention.

The Sustainability Dilemma

As the global community becomes more environmentally conscious, the MICE industry must respond. Our white paper delves into the sustainability issues plaguing the sector, revealing how current methods are not just environmentally damaging, but also increasingly incompatible with the values of modern consumers and business partners. The dependency on cost-heavy and ecologically detrimental practices has led to a critical juncture: adapt or face potential decline.

Innovative Solutions for a Sustainable Future

But all is not lost. The white paper also presents a blueprint for transformation. It highlights cutting-edge strategies that leverage digital technologies and virtual events to reduce environmental impact and enhance global accessibility. By shifting away from the overreliance on traditional Hosted Buyer programmes, the MICE sector can embrace more sustainable and inclusive approaches.

Lead the Change

This is more than a wake-up call - it's a call to action. The MICE industry has the opportunity to lead by example, adopting practices that ensure long-term sustainability while continuing to drive business success.

Ready to be part of the solution? Our white paper is an essential read for MICE suppliers in sales and marketing who are eager to stay ahead of the curve and champion sustainable business practices.

Subscribe to our newsletter today to download the full white paper and start your journey towards a more sustainable MICE future.

Join us in redefining the future of MICE sales strategies. Together, we can make business truly without borders, in the most responsible way.

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