New Startup Project: Developing a Lightweight CPaaS Platform

Back in 2017, while pursuing my bachelor's, I took a module called Promotional Marketing. A particular subject area called Integrated Marketing Communications (IMC), caught my interest. I was fascinated by this idea - "integration of various communication platforms to deliver a cohesive message to customers". This sparked a passion in me to develop a solution that supports seamless communication across multiple customer touch points.

Now, as technology continues to evolve, the future of CPaaS (Communications Platform as a Service) looks incredibly promising. So, in an exciting partnership with my close friends, we have started on the development of a sophisticated CPaaS product. This platform is designed to facilitate seamless omnichannel customer engagement at global scale.

After carefully evaluating hundreds of names, we selected "Unecast" (with "Une" being French for "One"), signifying personalized, one-on-one communications. Our platform will soon go live at unecast.com, and we can't wait to shape the future of business communication.

Expectations on scope

Our main objective is to create a lightweight app that can cater to businesses of all sizes, offering them an omni-channel platform ensuring that businesses can reach their customers wherever they are.

We plan to release modules in both closed and open-source to capture dynamic market requirements.

Stay tuned for more updates as we progress on this exciting project, transforming the landscape of customer engagement with our state-of-the-art CPaaS product.

Tech Stack (MERN)

To achieve this ambitious goal, we have chosen reliable compute along with a highly efficient technology stack. The platform's architecture is meticulously crafted to ensure scalability, reliability, and performance.

Compute: Hybrid (AWS & Custom)

Our hybrid approach along with AWS offers a robust and secure core-infra, ensuring high availability and scalability. Our choice of Linux-based open-source solutions aligns with our commitment to flexibility and cost-effectiveness.

User Interaction (Frontend): React

The user portals are developed using React (v18), a JavaScript library renowned for its flexibility and efficiency in building user interfaces. React allows us to create a dynamic and responsive user experience, essential for managing communication channels and customer interactions effectively.

Backend: Node.js

Our backend is powered by Node.js, a runtime environment known for its event-driven, non-blocking I/O, making it perfect for real-time applications. Node.js provides the scalability and performance needed for our CPaaS product, enabling it to handle a high volume of simultaneous connections with ease.

Database: MongoDB

For our database, we have opted for MongoDB, a NoSQL database known for its scalability and performance. MongoDB's document-oriented model fits perfectly with our need to handle diverse data types and large volumes of customer interaction data.

In-Memory Caching: Redis

To enhance performance and reduce latency, we are using Redis for in-memory caching. Redis helps us deliver faster response times by storing frequently accessed data in memory, ensuring that our platform can handle high-speed data processing.

Static content Archival & Retrival

We are utilizing S3 compatible APIs that provides a secure and durable storage solution for documents, ensuring that customer data is safely archived and easily accessible when needed.