A New Spin on the Classics

For lots of reasons, this Christmas will be a little different than all of the others.

But isn’t that true every year?

While my favorite part of the holiday season is revisiting the warmth and nostalgia of our family traditions, it’s also fun and meaningful to put a new spin on them as things change.

And it’s the same idea with Christmas music, right?

No matter how many times we’ve enjoyed our favorite carols, there’s always room to quicken the tempo, shift keys and put a new twist on an old classic.

This year, I teamed up again with Alan Reitano of American Entertainment Works, Inc. , and we put a spin on some traditional Christmas songs. The fundamentals of the songs are still there, but it’s a new interpretation—traditions with a twist!

I hope you’ll take a listen .

In a way, this is what we’re doing at Focus Brands —taking the best of the familiar franchisor/franchisee model and making it fresh in a way that makes sense.

Our brands need a generator that’s constantly working hard for them, and that’s what we do at Focus Brands. Brands can simply plug into our platform engine and be stronger than ever. We’re creating a new industry model based on tradition with a twist.

P.S. Alan also did another short video series on stories behind some of the best-known holiday songs. Beginning in December, I’ll periodically post a link to one of the videos. I invite you to watch the stories behind the carols. It’s a great way to get into the holiday spirit and learn something new along the way.

#business #innovation #strategy #ChristmasCarols