New Solution - Social Champions
Setting up a fundraiser is only the beginning, engagement is key to a successful launch. There are many ways you can engage with donors, but what if they engaged with each other? Social ambassadors inspire their peers and can garner interest that will spread through their social groups, so it’s essential to encourage them and make it easy to share your campaign.?
When gathering social ambassadors it is important to provide them with resources so they don’t get overwhelmed. This can be as simple as creating a page with guides and references on getting started. For example, link a how-to sign up guide on the main page of your campaign. If they have to create an account make sure you include the information they will need and what they can expect to have access to. If they’re aware of their tools ahead of time it can ease them into the next step after they sign up to become a social ambassador.
Once they are able to become an ambassador on your campaign you can make the process even simpler by providing them with fun social media icons, stickers, and banners. Use another custom page to create a social media toolkit that provides them with these images, you could even insert templates for posts to give ambassadors an idea of how to get started. Don’t forget about including your handles and hashtags too! Facilitating their social media posts will cause them to be more likely to share your campaign.
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Take a look at the website below for example, it hosts a social ambassador (champion) toolkit as well as a social media toolkit in the header. These pages give a general idea of just a few possible ways you can expand your engagement and share your campaign further. Community Funded is the platform used in the example, this host also offers additional features to rank champions and display who is involved. On the backend it is also possible to keep track of how many shares a social ambassador has from their specific link. It’s important to not only provide your ambassadors with tools, but to use the tools given to you.