New Social Trends Broken Down in Minutes
If only social trends lasted long enough for us to keep up. When you have Instagram (or even LinkedIn) changing its algorithm constantly or when viral trends take over the feed… how does one even keep up?
Do you hop on trends? Does it make sense? Will your audience even get it?
Like this tweet (just say one word of the thing your company does) - have you seen this trend yet?
We know there are too many social trends to keep up. You just decided you’re going all in on TikTok (or you’re not, that’s okay too) So, we’ve gathered some of the most talked about social updates that we think can help you out!
More specifically, our CEO is getting social - aka he’s on the journey of being TikTok famous (jk Michael Cheng ) He challenged himself to create a video every day for 30 days and he garnered over 8000 views across multiple platforms. So, yeah, he’s a little famous.?
The Results?
The platforms with the most views? LinkedIn and TikTok - which makes sense. Video dominates on these platforms! Plus, there are a lot of people on LinkedIn AND TikTok.
The lesson?
Putting yourself out there and coming up with topics can be daunting at first. BUT remember your resources - this newsletter ;), your existing content that can be repurposed, and your network! There’s always something trending, just start talking about it!
Two of the biggest social trends he broke down:
1. 40% of Gen Z do NOT use Google for search. Their go-to? TikTok
2. LinkedIn now lets you add clickable links to your videos
Let's get into it:
领英推荐
???40% of Gen Z do NOT use Google for search. Their go-to? TikTok
The Lesson?
???LinkedIn now lets you add clickable links to your videos
The Lesson?
Adding a CTA is more organic and tracking just got easier BUT it seems to only be available on mobile (and not on desktop). Regardless, we think this will be a game changer for B2B Marketing and content marketers pushing out new things weekly.
As a bonus, here are a few other social media updates that you may find worthwhile:
???Platforms like Snapchat and Instagram are trying to copy BeReal … but let’s get real, they may take off in 3 months. We’ll see ??
?? LinkedIn is rolling out an option to pin comments after just rolling out clickable links on video!
?? YouTube reports that an increasing number of viewers are watching videos at faster playback speeds.
There you have it, some of the top social trends in the past two weeks. You can either leverage or leave in Q3, we’re certain there are other trends you’re planning on jumping and we can’t wait to see!
Want more tips and tricks? Download one of our e-books where you get these fun (but life-changing) tidbits straight to your inbox.