The NEW Social Marketing

Why does one post BLOW UP while another FLOPS?

Something is happening in the social space…so take notice.

Social Media Marketing is changing.

And it’s only recent.

Social Marketing has been around for as long as Social Media

That's TWO DECADES, not including sites like MySpace.

Through that time we’ve been involved, studying, and experimenting.

In 2002, Linkedin was started by Reid Hoffman in his living room.

'THE' Facebook began as a University experiment by Mark Zuckerberg in 2004.

We were there to see Youtube begin in 2005, and then get acquired by Google in 2006.

In the last 20 years, the world of Social Marketing has changed.

Marketing itself hasn’t changed, but the speed of marketing has.

The tactics have evolved and the world is much faster.

So is Client Acquisition.

It used to take weeks or months to acquire a sales appointment.

it now takes minutes when you know how.

AND NOW...

…there is something NEW happening in the social space.

It’s part algorithm, part cultural. But there is a change taking place.

You’re in business at the right time.

You have the opportunity to be part of it.

We have the numbers and benchmarks to show you, but it’s MORE than just that.

The opportunities are like energy.

We can feel them.

Like the feeling of momentum.

You can feel them coming and they are...just…within...reach.

Right there in front of you.

And you can take them.

You can pick them up like strawberries.

When you know how.

So yes, Social Marketing has changed.

It’s no longer enough to just post…maybe it never really was.

Getting LIKES DOES NOT equal new clients.

In fact, sometimes going viral actually hurts your sales process.

SO while it can FEEL good to have likes and emojis celebrating your posts,

it doesn’t mean that you’re getting cash in the bank.

What about BRANDING though?

You can still build your brand and get client appointments at the same time.

In fact, you should be.

Because Brand isn’t doing you any favours if no one BUYS.

So what does it all mean?

It means that if you trade in expertise.

If people buy wisdom, and advice, and consulting from you.

Well, there’s never been a better time.

To include Social Marketing as a core strategy for client acquisition in your business.

And even if you don’t want it to be.

Even if you want to stick with what you’re currently doing cause it’s working well.

There are things you can use Social for, that will accelate ALL strategies.

Make it faster, make it easier. Leverage your time and expand your energy.

I want to show you.

We’d love to show you (the team and I) what’s actually working in our next workshop.

Social Marketing for New Clients, NOT LIKES.

We’ll be sharing:

? How we get client appointments, even on posts with only 4 likes.

? How to engage new prospects daily with a campaign strategy?our clients are using right now.

? TOOLS we use to reduce time on social, while still increasing new client projects and retainers.

And if you’d like a seat at the session – let me know.

We’ll send you the details.

There is a change happening and it’s a very exciting time.

We’d love to show you what we’re seeing.

Stay Passionate.

~ Russell.

Some other resources you may enjoy.

YouTube: https://www.youtube.com/c/russellpearson

Podcast: Your Consulting Business Podcast - New Episodes Weekly

Group: The Future Proof Discussion Group

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Russell Pearson is the founder of the FORGE. A Business Program for Consultants, Advisors, and Specialist Service Providers who want the freedom and flexibility to work when they want.

You can contact him directly here: https://www.dhirubhai.net/in/russell-pearson/