The New Rules of Linkedin

Let’s be real—LinkedIn isn’t broken, but it’s definitely not the same platform we used a couple of years ago. The way we interact on the platform has changed, and honestly? The old methods just aren’t cutting it anymore. You know the ones—text-only posts, throwing in 15 hashtags and automating everything. Sound familiar?

This is a trend that we have managed our client accounts through, and I'll gladly share my insights with you.

So, if your posts feel like they’re falling flat, or your engagement’s gone quiet, it’s not because LinkedIn’s impossible. It’s because the rules have shifted, and you need to shift with them.

The good news? The new approach is simpler than you think.

What’s Changed?

LinkedIn’s feed is busy. Everyone’s posting more, scrolling faster, and deciding in a split second whether to stop and read. Text-only posts, which used to work well now blend into the background. People are still looking for bold visuals, quick insights, and content that "stops the scroll".

Think carousels, infographics, and now vertical videos. These formats grab attention and help you stand out in a busy feed.

But here’s the thing—it’s not just about what you post; it’s also about how you show up. The days of “post it and forget it” are fading away. If you’re not engaging—commenting, replying, having real conversations—you’re going to get left behind.

Stop Posting, Start Engaging

This is the biggest mindset shift: LinkedIn isn’t just about broadcasting; it’s about connecting.

If you’re posting content but never engaging with anyone else, it’s like walking into a bar, shouting something as loud as you can, and then walking out again ??. Awkward, right? The platform rewards interaction. The more you comment on posts, reply to your own comments, and genuinely connect with people, the more LinkedIn shows your content to others.

So, if you’re spending all your time creating posts but zero time engaging, flip the script. Engagement drives growth—plain and simple.

The One-Hour LinkedIn Plan

And no, you don’t need to spend hours a day on LinkedIn to make an impact. An hour will do it. Here’s how to split it up:

1. Create for 15 Minutes

Making a LinkedIn post doesn’t need to be complicated. Start with these steps:

• Pick a topic: What’s trending in your industry? Tools like Perplexity can help you find the questions people are already asking. Or, just think about what you’ve learned recently that others might find helpful.
• Make it visual: Use Canva or any graphic editing tool you're used to, to create a carousel, infographic, or short video. You don’t need to be a design pro—just make something clean and easy to follow.
• Write a snappy caption: Hook your audience in the first two lines with a bold question or relatable statement. If writing isn’t your thing, use AI.

2. Engage for 35 Minutes

Spend the bulk of your time interacting with your network:

• Before you post: Spend 10–15 minutes commenting on other people’s posts. Not just a “great post!” but something thoughtful that adds to the conversation.
• After you post: Hang around for another 20 minutes to reply to comments on your post and keep engaging with others. The back-and-forth is what gets the algorithm working in your favour.

The strategy? Engage more than you post. If you’re not out there supporting others, you can’t expect much in return.

3. Network for 10 Minutes

Wrap up your hour by focusing on connections. Reply to your DMs, send a few personalised connection requests, and follow up with someone you’ve been meaning to reach out to.

Make it personal—mention something specific about their work or posts. A little effort here goes a long way in building meaningful relationships.

The Bottom Line

The rules have shifted and you’ve got to lean into what’s working: visual content, meaningful engagement, and authentic connections.

It doesn’t have to be overwhelming. Spend one hour a day if you can, being intentional—creating, commenting, and connecting—and you’ll start to see results.

So, what’s one thing you’ll change about your LinkedIn strategy after reading this? Let me know in the comments—I’d love to hear how you’re navigating this new LinkedIn era!