New Rules for Email Senders. What Does that Mean for You?
Effective Feb 1st, 2024 Google is changing its email sender guidelines. These changes are in an effort to protect recipient inboxes and reduce the amount of received spam. If you are sending bills via email, it's important to read through the guidelines listed below to determine what changes you may need to make to comply with the requirements. We’ve updated our platform to make sure that all outgoing emails comply with these new guidelines so customers should see zero impact. Staying up to date with these kinds of requirements allows us to maintain a 99% reputation with all email providers. Leading to a 99% delivery rate and an impressive 61% open rate with gmail.?
We often emphasize the importance of digital communication via text message, but we would be remiss if we did not mention the importance of giving patients the option to respond and pay their bill via email. There are obvious differences in the effectiveness of text messaging vs email, but we’ve learned that providing the patient with the options that align with their preferences is the best way to get results. This includes being able to dynamically send not only text messages, but email and paper as well. Some of the benefits to sending email over text messages include: 61% of consumers rely on email as their main form of communication, unlimited number of characters, more flexible lay out options, and emails live longer.?
Click here to see Gmail’s Sender guidelines…