New Roadster global unveil, photographed in California for Tesla Motors

New Roadster global unveil, photographed in California for Tesla Motors

Last week I got a call from Tesla - we'd like you to photograph a new project. This one is a secret.

I confirmed it had four wheels and moved under it's own steam, and left it at that - for many reasons, best not to know too much in these situations.

Arriving at the shoot, I expected to be shooting a compact delivery van. They had been working on the truck, so that makes sense, right?

Yes, but no.

Nine years ago I photographed first-generation Roadsters for Tesla at their new dealerships in London, Amsterdam, Monaco and Zurich. I loved working for Tesla, and was excited by their unique concept of an electric car that was fast and looked good. Until then, electric cars were universally neither.

So it was an absolute delight to find that I would be shooting this - a spectacular, fully-functioning, new Tesla Roadster. Extraordinarily beautiful and impossibly fast, with a sub-two-seconds zero-to-sixty, and sub-nine seconds on the quarter mile.

Tesla's latest creation is, once again, one of the most significant and exciting cars I've ever photographed.



Ben Radford

Head up all Marketing - MSO / Aftersales / Qualified Used Cars / W1 CJ at McLaren Automotive Ltd

7 年

Well done Lippers!

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Ian Donkin

Enabling people who care to deliver change that matters in ways that work.

7 年

Another well deserved gig and more great images... did you get to drive it?

Peter Holmes

Creative Retoucher at Peter Holmes Creative Imaging Ltd.

7 年

Nice work mate, great images!!

Tim Durant

Head of Design at SHIFT Active Media Ltd

7 年

Images look great James, and what a project!

Piggy Chief Creative Officer / Brand and Board Advisory

Interbrand Top Ten Global Brand Leader. Custom Agency Builder. Integration & Brand Expert | Automotive | Luxury | HNWI | FMCG | Tech | Cyber. Helping CMOs reimagine their brand's future. Led Jaguar, Bentley, BMW. +

7 年

Nice Work James.

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