A New Rivalry: Amazon vs. Facebook! ????

Touchdown!?

?It's been another wild week for retail and e-commerce news. From an app's Super Bowl debut to brands switching e-commerce platforms, here are the top stories of the week:?

• Thanks to its Super Bowl debut,?a Chinese shopping application that lets users “shop like billionaires” has officially become the most-downloaded app in America?surpassing even Amazon and Walmart's downloads!
• An impressive?27% of all e-commerce businesses are eager to switch platforms, despite the expenses associated with doing so.
• Target is doubling down on e-commerce, investing a whopping $100 million to create logistics hubs that will expedite deliveries.
• Facebook is facing a formidable adversary in Amazon, as the retail giant's ad targeting capabilities present an increasingly powerful challenge.

Top Retail and E-commerce Stories

Yet Another Contender:?Chinese Shopping App Beats Amazon and Walmart

Ready for some action!?The?Chinese shopping app, Temu, made an impressive splash in the US market?with its Super Bowl ad. Last week, Temu debuted its Super Bowl ad slot and became a sensation within the U.S. market! Unsurprisingly, some of their most sought-after items include smart watches at only $11, wireless earphones for an incredibly low price of $9.48, and mini HD cameras that retail for just $6. Its pocket-friendly prices—compared to some Western countries' standards—enable consumers to purchase an array of products, without putting a strain on their finances.

?Side Note:?10 Shopify Plus Apps Every High Volume E-Commerce Seller Uses

?After months of continuous expansion, the Super Bowl ad for this platform linked to one of China's top retail sites debuted. It already became a sensation in October by being crowned as the most downloaded shopping app across China, outperforming renowned names such as Amazon, Target, and Walmart as per?Marketplace Pulse findings.

?Learn More about?how this shopping app outperformed Amazon, Target, and Walmart!?

Making the Switch?:?E-commerce Sellers Ready To Change Platforms

Ready to jump ship??A recent survey conducted by eMarketer reveals that?27% of all e-commerce businesses are eager to switch platforms, despite the expenses associated with doing so. A Digital Commerce 360 survey conducted from September to October of 2022 revealed that a whopping 27% of e-commerce businesses are considering changing their current platform. Most anticipate spending between $25,001 and $500,000 for the switchover process.

?Side Note:?8 Top E-Commerce Platforms: Which One is Right for Your Business?

?The motivation behind the desired shift may differ. Some survey participants want to migrate their platform to the cloud, while others are determined to leave it and host in-house instead. However, 35% of responses clearly preferred "commerce software tailored specifically for them hosted by an external provider in a single-tenant environment." Interestingly, 76% of retailers plan to increase spending on technology and services over the next year.?

?Read More about?the major shift between e-commerce platforms and why!?

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