New research from the Canadian Media Directors' Council and Unbounce about social media

New and illuminating research provided in two separate reports by the fine people at Unbounce and The Canadian Media Directors' Council.

Links to the reports ?? Unbounce | CDMC

First, let's take a look at the nice and surprising data from Unbounce in their new 2021 Conversion Benchmark Report

Here's the key takeaway: social media has twice the conversion rates of paid search (otherwise known as search engine marketing, PPC/Pay-per-click, or SEM).

Here's the chart:

There are other highlights from the Unbounce report that I will leave you to discover. FYI, the report was written by Garrett Hughes and Colin Loughran. LinkedIn's autocomplete feature isn't working so if you see them, say hi for me.

As a social media agency you may be surprised that we are big fans of organic search (SEO). Yes, we love organic search. Especially combined with social. Dream team.

The Canadian Media Directors' Council 2021 Leadership Report

It is not too surprising to see that search continues to lead as a digital marketing investment, although as we saw in the previous chart, social has about twice the conversion rates. With so much real estate on the page taken up by ads that seem to be labeled with a lighter brush on each passing day, it's no wonder that media directors want to grab these spots on page one as PPC ads will only get more expensive. Unless you are buying Bing?

This next graphic in the CDMC report is kind of the whole point about its report:

Innovation and big ideas that build the brand and create an emotional connection will drive future success.

Take that, pay-per-click!

-- Team Social