New Report: Material Handling Costs Rose 7% Overall from 2022 to 2023

Written by Cameron Wilkinson?

A recent Exhibitor Advocacy report reveals that material handling rates are outpacing inflation, with an overall 7% increase from 2022 to 2023.???

While other exhibit-related costs are on par with the current inflation rate, material handling costs, and in some cases, show services, are outpacing inflation.?

The increase in show service costs is prompting exhibitors and event organizers to scrutinize their participation strategy, such as weighing the benefits of exhibiting in various locations.??

The report showcases cities like Boston and Orlando at opposite ends of the cost spectrum, offering a stark visual of geographical disparities in expenses.??

From the report: “According to the basket of goods analysis, it will cost exhibitors 48% more to exhibit in Boston than in Orlando.”?

The report also notes a slight dip in average straight-time electrical labor rates, suggesting opportunities for cost-saving in specific service areas.??

The evolving pricing structures for material handling, including premium rates, post-discount deadlines, and non-standard items, underscore the importance of strategic planning and early engagement with show services.??

Ultimately, success at trade shows hinges on a keen understanding of these trends, enabling exhibitors and event organizers to make informed decisions that align with their budgetary constraints and marketing objectives.?

In upcoming editions of this newsletter, we will look at practical ways to reduce exhibit and labor costs. Stay tuned!?

Get Exhibitor Advocacy’s full report here.??

7 Equations for Measuring ROI??

As the cost to exhibit increases, tracking the return on investment from attending shows becomes more important.??

Here are 7 questions to help you measure the value of your trade show program.??

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