New Report: Inflation's impact on apparel

It’s not surprising that inflation affects the way consumers behave.

But it is fascinating to see how the recent cost of living crisis changes the customer mindset for specific products.

And you know what’s even more interesting??

Looking at more than 115,000 online reviews of apparel products from e-tailers like Amazon, Kohl's, Dick's Sporting Goods, and more to bring you real-world insights.?

We did exactly that and took a granular approach looking at data from a pricing and value-for-money angle.

Our findings were striking.

We discovered all kinds of relations and correlations between inflation and what it?means for consumers when they shop.

In this example, you can see how as inflation goes up, people mention prices and value-for-money more when writing a review.

Check out our full report to uncover:

• How prices and value for money play a role when inflation changes.
• Which categories in the apparel industry were mainly affected by this.
• What it means for your brand and future positioning in the market.