[New Report] How Travel Brands from Middle East and Africa are Engaging Customers

In the fast-paced world of travel marketing, engaging with customers on a personal level is key to standing out in a crowded marketplace. To help travel marketers navigate this challenge and boost their customer engagement, we are thrilled to announce the release of our latest eBook: "4 Travel Marketing Strategies That Personify Customer Engagement ."

Another factor that can be attributed to the rise in travel in MEA and globally is the adoption of digital channels, be it mobile or website. As a matter of fact, as per the MoEngage ’s survey:

• 50% of customers are expected to increase their digital spending, especially in travel and retail
• 72% of consumers plan to spend more on domestic travel and 64% on international travel compared to previous years
• Mobile bookings in Africa accounted for 71% of all bookings made
• The emergence of contactless payments and options like Buy Now, Pay Later has increased travel confidence by 40% globally.

Packed with valuable insights, this eBook serves as a comprehensive guide for travel marketers seeking to create impactful and meaningful connections with their target audience. It provides a roadmap to develop strategies that go beyond conventional marketing techniques, aiming to create a personalized and memorable experience for every customer.

This ebook also covers stand out engagement strategies from global and local brands like Booking.com , Emirates , Ethiopian Airlines and Holiday Factory .

What can you expect from this eBook?

1. Understanding the Customer Journey: Learn how to map out the entire customer journey, from inspiration to post-trip feedback, and uncover key touchpoints where engagement can be maximized.
2. Leveraging Data to Drive Engagement: Discover how to harness the power of customer data to create personalized experiences, tailor-made offers, and targeted campaigns that resonate with individual preferences.
3. Embracing Emerging Technologies: Explore the latest technological advancements, such as AI-driven chatbots, virtual reality experiences, and personalized mobile apps, to deliver immersive and interactive engagement opportunities.
4. Creating Authentic Content: Dive into the art of storytelling and understand how to craft authentic, compelling narratives that inspire wanderlust and forge emotional connections with potential travelers.

Key topics covered:

• How the current landscape of travel (OTA and Airline Industry) is for the Middle East and Africa
• How different marketing strategies can solve the engagement conundrum
• How global and regional Airlines and OTAs are engaging with customers to build loyalty
• How brands can improve customer experience using a customer engagement platform

Who can benefit from this eBook?

This eBook is designed for travel marketers, industry professionals, and businesses in the travel and tourism sector who are eager to take their customer engagement strategies to the next level. Whether you are a travel agency, hotel, airline, or tour operator, the insights provided in this eBook will equip you with the tools and knowledge to drive meaningful engagement with your target audience.

By implementing the strategies outlined in this eBook, you will be able to build stronger customer relationships, foster brand loyalty, and ultimately drive revenue growth for your travel business.

Don't miss out on this opportunity to revolutionize your travel marketing efforts. Download the eBook now and embark on a journey towards unparalleled customer engagement.

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