New report: Building toward 2025 with actionable data insights
One of the greatest pleasures in supporting brokerages over the last 15 years is the opportunity to learn from commercial brokers’ persistence and adaptability. While the narrative around 2024 presents an industry on hold, anticipating a drop in interest rates, the truth is that the best modern brokers were constantly on the move looking for the next break in tech or market knowledge that would help them hit the ground running.
With the release of our second annual Building CRE report, we’re tapping into our customers’ expertise for an in-depth analysis of key market trends, customer feedback, and regional breakdowns of our product data to boost your strategic planning for 2025. We invite you to download your own copy of this year’s report and join us in a hopeful space—our biggest lesson from the data and brokers this year is that despite current challenges, there are significant opportunities on the horizon for those who can adapt, leverage technology, and capture the momentum of emerging trends.
Enjoy this preview of some of our findings before you dig into the full Building CRE 2024 report.
2024 Market overview: slow, but steady recovery
While our regional data is limited to the location of our customers, we’re seeing interesting trends particularly in the Southeast. Industrial demand has driven sales growth since COVID-19, but the Southeast is also seeing more active lead responses than other regions—even while sending far fewer property emails, 56% of the national average. We saw nationwide growth across all sectors (Office and Retail had the largest by-volume growth represented in Buildout year over year) and marketing lead numbers across listings followed suit with an average growth of 200%.
Shaping the story of your listings makes an impact
From what we can tell, properties with email promotion is on the rise at a 4x growth rate from the start of this year. But what is more incredible, that at this time last year, properties that sent more than five emails saw an average of 13 leads. Now? That has almost tripled year over year with an average of 37 leads in 2024. Our data also shows that properties with more than five marketing documents created to promote the listing outperform their peers across every region. When you’re going to market, our numbers show that presenting a variety of outreach tactics and perspectives on? your listing will generate more leads.
Technology and AI integration
This year, we released a game-changing new data product Buildout Connect (one of the sources for our market analysis for this year’s report). Alongside better access to owner contact records and off-market opportunities, we continued to hear big interest around CRM and integrating AI into proptech solutions. Globally, CRM software revenue hit $48.7 billion in 2021, and it's projected to grow at a compound annual growth rate of 14.2% through 2028.
Buildout continues to lead the way on AI in CRE software. We hosted a webinar exploring how brokers can use AI in their day-to-day and have implemented an AI assistant and AI-powered features across our products. We constantly evalaute the tech landscape and shape our offerings to reflect the pivotal role technology plays in enhancing efficiency, reducing costs, and improving decision-making for brokers.
Moving forward into 2025
As Buildout continues to innovate and expand its suite of solutions, the Building CRE report is part of the company's ongoing commitment to providing value beyond the platform—delivering the insights and tools needed for growth and success. Download your copy today to get full insight into 2024 trends and discoveries so you can tackle next year with better prospecting, marketing, and deal management.