New Realities in Marketing
2022 saw tremendous changes to the state of B2B marketing. Now we look to the challenges and opportunities that this new year will bring.
To help you prepare, our INFUSE leadership team wrote five chapters detailing our Outlook for 2023 and how we believe demand generation will continue to evolve.?
Here is a quick breakdown of the topics covered:
Hi everyone! Victoria Albert, VP of Marketing at INFUSE.?
The role of the marketer has seen dramatic developments over the past 10+ years.?
Given the current pressures on marketers to demonstrate value and performance, 2023 will see the next stage in the evolution of the marketer, especially if demand teams want to continue delivering pipeline and revenue outcomes.?
It’s clear that an organizational focus on demand will be a must in 2023, however, the question on most marketers’ minds is: what is the right strategy for driving demand outcomes this year?
Read my full Outlook 2023 chapter for six strategies for delivering the marketing performance necessary for success, as well as how the marketer must evolve to meet current challenges and capitalize on new opportunities.
Hello readers, I’m Mukesh Rajpurohit, VP of APAC Sales at INFUSE.
Despite the popularity of ABM in recent years, its true potential often remains unharnessed with many suffering from poor campaign performance—likely due to errors in its implementation.
Of course, the need for account intelligence solutions still remains and has led to the continued development of ABM borne from the demand for a seamless buyer experience at an account level, known as ABX.
That’s why I have put together a guide on how to implement ABM to yield true performance from strategies this year to drive your growth, including how to find the right ABM activator for support.
Read my Outlook 2023 chapter for a 5-step checklist for developing a strategy to adopt ABX and generate impactful outcomes.
Hey folks. Dan Freeman, CRO at INFUSE here.
For my Outlook 2023 chapter, I wanted to tackle the impact of RevOps on your organization’s success. In my mind, this will be one of the biggest trends of 2023.??
While a popular topic in the last few years (2022 in particular), most of the online discussion begins and ends with a debate, with few real breakdowns guiding implementation.
I truly believe that given the readjustment of the market and implications of the global economic slowdown, RevOps is an approach that many will turn to in order to drive performance and revenue growth as a result.
To help build out your own strategy, I’ve broken down the key elements necessary for RevOps success, as well as current trends to boost growth this year.
领英推荐
Check out my Outlook 2023 chapter for all the insights.
Hello, colleagues. Andrew Sambrook, SVP of Demand Generation at INFUSE.?
The looming recession is already being felt by most in one way or another. It’s only natural that this has led to a majority of companies developing competitive GTM strategies to pull ahead in this difficult market.?
However, while competing is essential, it is equally important to find support with the right partners to ease the burden and boost results for both parties concerned. This will be key to coming out of the recession.
Of course, the first difficulty of collaborating with another company is discerning which partner is the best fit and will not lead to a bloated workload for your team, or more issues to handle.
With this in mind, I have created an 8-step guide to creating and implementing a high-performance strategy with a partner, as well as ideas for projects and advice on how to manage your relationships to get the best outcomes possible.
Intrigued? Read my full Outlook 2023 chapter on our Insights page.
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Hello, everyone. I’m David Verwey, VP of EMEA at INFUSE.
It has been painfully obvious that the lasting impact of the pandemic continues to send shock waves across all industries, particularly the tech market of late.
Companies tightening purse strings as a result of the current economic difficulties has greatly affected the tech market, as buyers cut spending on tech they no longer need and learn to achieve greater results with fewer resources.?
This shift in B2B buyer behavior not only influences the strategies of marketers hoping to break through the noise, but also the tech that is set to deliver performance this year and is worth investing in.
To help you navigate this storm, I’ve detailed 4 strategies to help you adapt, as well as the top trends to follow as this year develops.
You can find them along with additional insights in my Outlook 2023 chapter , check it out.
Thank you for reading!?
With 2023 already well underway, we hope our latest Outlook serves as a guide for your strategies and growth this year.?
If you enjoyed this content, why not explore our Insights page??
Alongside yearly reports on the state of the future of the B2B demand industry, we also regularly publish a variety of content, including webinars, guides, and case studies.
Be sure to check back in next month for our pick of content from our demand generation experts.
The Content Team
Global Agency Partnerships Lead at SDR Labs | I ?? LinkedIn Marketing
1 年The tech market shift is quite a challenge to navigate, do you have any further advice on how to utilize demand to capture more engagement?
Founder at X Proven | B2B Lead Gen Expert | Increasing brand awareness and profits through strategic email marketing - B2B lead generation agency with over $100MM in sales for our clients using personalized cold emails.
1 年Had no idea that RevOps could be so powerful. The hiring tips were quite helpful. Thank you INFUSE!
Entrepreneur | Investor | Advisor
1 年I’m pleased to see that the changes to the marketing landscape are finally being addressed. Old strategies are just not working anymore.
Disability Lawyer Helping My Clients and Their Families Feel More Secure and Sleep Better at Night; I Also Love Helping Other Attorneys and Professionals; Experienced in Federal Court Appeals.
1 年I didn’t understand the buzz around ABX until this succinct explanation. It’ll be interesting to see the long-term results of its implementation.
Dynamic Marketing Professional ??????
1 年As newsletters go, this is the only one that I actually read. Relevant and actionable insights from INFUSE leadership are a breath of fresh air, thanks for the share