The New Publisher

The new publisher is more than a source for articles. The modern publisher is a cross-media content creator, providing engaging inspiration for reading, listening, viewing, playing, shopping, and transacting. Delivering verified, multi-media content creates a credible and continuous framework that enables audiences to understand, interpret, and explore the world around them.

The new publisher bridges diverse audiences—young to old, across demographics, viewpoints, and geographies. Building trust through well-informed, verified journalism under a universally recognised brand. Maintaining an authentic tone across platforms, franchises, and access points and ensuring consistency in tone and content delivery across channels, enriching audiences with high-quality material and aligned advertising solutions.

To achieve this, the new publisher is adept with its audience insights, using this fundamental asset to underpin its editorial output and to connect commercial partners with readers, viewers, and listeners.

The new publisher is agile, adaptive and scaled. In a world where every second of downtime is competed for, the new publisher provides informed and actively appreciated entertainment, topical updates, conversation starters, trends and opinions to engage, interest, and reward consumers with compelling content that matters to the end user.

Wherever they are, however they choose to consume, the new publisher is a regular touchpoint throughout daily life.

First published in the Exchangewire Industry review 25, available here