?? New Psychology & Marketing Special Issues
Psychology & Marketing
Psychology & Marketing publishes original research dealing with the application of psychologic theories to marketing.
It's great to share our new Special Issues for 2023!
Influencer Marketing for the Greater Good: How to encourage sustainable and prosocial behavior
Submission window: August, 30th 2023 - November, 30th 2023
Guest Editors: Maximilian Gerrath , Hesam Olya , Zahra Shah, Myung Ja Kim and Kevin Kam Fung So
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Forward-Looking Literature Reviews and Conceptual Articles in Psychology and Marketing
Submission window: October 6th, 2023 - January 8th, 2024
Guest Editors: Matteo Montecchi , Colin Campbell , Francesca Sotgiu , Hannah Snyder , Satish Kumar , Jochen Wirtz
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(Not Only) The Medium is the Message: New eWOM sources, formats, media, and users
Submission window: October 31st, 2023 - January 31st, 2024
Guest Editors: Raffaele Filieri , Christy Cheung , George Christodoulides , Juan Luis Nicolau
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Luxury: Where next?
Submission window: November 15th, 2023 - February 15th, 2024
Guest Editors: Paurav Shukla , Veronica Rosendo-Rios , David Dubois , Pierre Valette-Florence , Anastasia Stathopoulou
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Revisiting Social Comparison Theory: Online and offline contexts
Submission window: December 30th, 2023 - March 30th, 2024
Guest Editors: David Gligor, Bernadett Koles , Kishore Gopalakrishna pillai , Peter Nagy , S?dd?k Bozkurt
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The Rise of New Scenarios in Psychology and Marketing: The Metaverse Landscape
Submission window: December 31st, 2023 - March 31st, 2024
Guest Editors: Federica Caboni , Shashi Matta , David W. Stewart
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