New Product Development | What does an Entrepreneur | CEO do? Week 9
This was a busy week for Patricia Maben and me. They all are.
What did we do?
We started off the week in Florida, at a client's for the day. It was a very inspiring visit. We had quality time with the full admissions and marketing teams. We talked about the state of higher education recruiting and our current cycle results together, took a campus tour, and Matt Hames led a digital marketing workshop. It was a great day working with great people.
From there, we moved to Orlando for an internal data analysis team working session. We studied client results, market trends, and student behaviors and started to outline insights that would inform a new component of our solutions, which we have tentatively called 3E Intelligent Signals. It was another inspiring day working with tremendous colleagues.
We had dinner that evening with a client based in California, but the marketing leader lives in Orlando. It was another excellent session. When you are up over 20% in applications, the working sessions are enjoyable.
Lastly, Friday was new product development day. This is a time we take a deep dive as a leadership team into the progress of key new product development initiatives. We have a lot going on.
Here are some of the highlights on the product development front:
-3E Conversion Grad is ready to go, and proposals are out the door
-3E Giving Day's first client launched on Friday
-3E Conversion Advancement's first client launched on Friday
-3E Intelligent Campaigns (a suite of new capabilities) has several pilots in progress
-IPEDS data is now in the 3E data warehouse, we will be making it useful and available to everyone in #HigherEd soon
-3E Forward IQ Forecast is adding more county-level economic data
As you can see, Fridays are very important. Our company's core position is "modern, " which means we have to continuously invest time, money, and resources in innovation. It's what we do to ensure that 3E clients win. And win, they do.
That's it for this week. Thanks for joining us.
You can learn more about The Institute for Higher Education here:
Patricia Maben and I are the co-founders of: