New Press Release (April 2024)

PRESS RELEASE

Milan City , April 20, 2024

The Italian Way is the pioneering English-language independent video magazine showcasing and celebrating the diverse facets of creativity, artistry, productivity, and culture on a global stage. Spearheaded by Simona Cochi, a Milanese digital journalist with a profound appreciation for the arts and extensive experience in international affairs, this innovative editorial venture transcends borders. Through meticulously curated video content and compelling storytelling, The Italian Way offers a fresh and contemporary lens through which to explore Italy's rich tapestry of talent, captivating audiences worldwide

Beyond event photography, an immersive experience

The Italian Way goes beyond documenting extraordinary events, offering audiences an immersive experience within the various realities that represent international excellence. Through interviews, reports, and in-depth analysis, the video magazine explores the nuances of each story, giving voice to the protagonists and highlighting the context in which their activities unfold.

An independent and self-funded project

The Italian Way is the result of Simona Cochi's tenacity and passion, an independent and self-funded project. An example of how creativity and commitment can give rise to valuable initiatives, contributing to the spread of Italian culture and heritage worldwide.

The Italian Way: a bridge between Italy and the world

With its innovative approach and attention to detail, The Italian Way serves as a bridge between Italy and international audience. A valuable communication channel to showcase and appreciate the excellence of our country, foster intercultural dialogue, and promote cultural heritage.

Digital Storytelling with a Global Reach: The Italian Way Captures Hearts and Minds

Simona Cochi, the Italian digital journalist and publisher based in Milan, is redefining the Italian media landscape with her innovative approach. At the heart of her digital project, The Italian Way YouTube channel, lies a unique blend of personality, value-driven content, and unparalleled digital productions. Her channel stands out as a beacon of originality, setting new standards for digital magazines and productions in Italy.Ranked at the top for keywords "art" and "fashion reviews," Simona Cochi's channel offers a dynamic platform for global event coverage and storytelling.

Biography - A Visionary Voice in a Digital Age

Simona Cochi, born in Turin, draws profound inspiration from her father's artistic legacy as a classical musician and painter. With a background in digital journalism and a passion for philosophy and cultural anthropology, she has become an original voice and one of the few pioneers in digital journalism and the modern media landscape. Simona's expertise lies in project management, fashion editing, and digital communication strategies.

Beyond the Brushstrokes: Unveiling the Emotional Power of Art with Simona Cochi's The Italian Way

Trusted Authority, Global Recognition

In 2018, Simona Cochi led a pioneering digital pilot project aimed at transforming Vienna's cultural landscape through innovative communication and storytelling techniques. This groundbreaking initiative, known as "The Austrian Way," provided Cochi exclusive access to Vienna's prestigious Museum Quarter, where she produced around 30 captivating videos highlighting the city's foremost cultural institutions. With a mission to digitally disseminate and amplify Vienna's cultural wealth to a worldwide audience, "The Austrian Way" set a new standard for cultural promotion and engagement in the digital age.

July 2020: Selected by Vittorio Sgarbi (Italian art critic) as press officer ce international and digital media for the fi rst art exhibition after the initial lockdown, "I MILLE DI SGARBI"

Christmas 2020: Upon request from the Italian Army, Simona Cochi was commissioned to create a video message for Christmas 2020 for the troops abroad on Mission EUTM-S.

Simona Cochi's work has earned her recognition in prestigious web publications worldwide. Her insightful commentary and in-depth journalistic presentations have established her as a trusted authority in the industry, connecting with viewers globally.

The Audiences

The Italian Way caters to a diverse national and international audience, ranging from industry professionals to curious travelers and trendsetters. With a strong presence in countries like the USA, UK, France, Russia, and Japan, The Italian Way attracts viewers who appreciate Italy's cultural richness and creative contributions.

The strong presence of Americans and UK viewers indicates a strong trust and appreciation for the content among native English speakers. Furthermore, the audience primarily consists of adults who are passionate about art, sports, and fashion, demonstrating a keen interest in the media.

Showcasing Italian Excellence: From Biennale to Fashion Week

Simona Cochi's specialization in digital communication and territorial promotion is showcased through her coverage of major cultural and fashion events, including Biennale 2024 and Milano Fashion Week. Her innovative approach to digital reviews and emotional storytelling engages audiences on a profound level, highlighting both the events themselves and the cultural significance of their locations.

A Dynamic Blend of Digital Techniques

The Italian Way utilizes a powerful mix of digital media techniques to engage viewers:

In-depth Screencasts: Tutorials and software demonstrations come alive with clear recordings and informative narration.

Interactive Broadcasts: Live streams foster a community atmosphere, allowing viewers to participate in Q&As or gain exclusive behind-the-scenes access.

Unbiased Digital Reviews: Get valuable insights on apps, software, websites, and even other YouTube channels.

Floating camera technique

Simona Cochi's pioneering digital journalism is distinguished by her "fl oating" camera technique. This method, inspired by cinematic influences, has redefined contemporary marketing encounters. Within The Italian Way, Cochi's artistic vision takes cues from Italian cinematography and cultural icons, delivering an engaging and immersive exploration of Italy's cultural richness.

Video Playlists

Explore a wide array of video playlists covering topics such as art exhibitions, interviews and conversation, fashion weeks, design events, lifestyle features, and industry insights. From Biennale Arte, Biennale Cinema, Altaroma, Milan Fashion Week, Luna Rossa's American's Cup and beyond, The Italian Way offers a comprehensive journey through Italy's cultural landscape.

Revolutionizing Art & Fashion Reviews Through Storytelling

Once a fashion model, Simona Cochi collaborated with industry titans like Jean Paul Gaultier, shaping unforgettable moments in the vibrant international club culture of the 90s.

Simona brings a wealth of experience to her digital storytelling. The Italian Way seamlessly integrates aesthetics, philosophy, and the fusion of art and fashion, off ering a captivating sensory experience that transcends traditional critique.

Embracing the Future with Ancient Wisdom

Simona Cochi thrives in the ever-evolving digital landscape, leveraging technology and AI to enhance her storytelling. She weaves ancient Greek values and philosophical reflections into her reviews, creating a rich tapestry of content.

"Art is not just an object, but an emotional experience," says the Milanese journalist. "Digital storytelling allows me to capture the essence of beauty and wonder, sharing this with a global audience."

Simona Cochi is a force to be reckoned with in the media world. Her work highlights the power of storytelling and the profound connection between art, fashion, and the human experience.

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Editorial Direction:

The Italian Way offers various multimedia services including video marketing, brand journalism, live-streaming events, and product reviews. Simona Cochi's meticulous approach ensures that each piece of content is relevant, engaging, and representative of Italy's cultural heritage.

MEDIA PRESS KIT https://drive.google.com/drive/folders/1YpLdanGZbjWqkFsR1iBxSU4DJhxQWT2W?usp=sharing