The new power move for CEOs ???♀? + Instagram, LinkedIn, Meta, Spotify, TikTok & YouTube Updates
Katie McKiever, MA
Award-Winning Social Media & Communications Consultant | Employee Advocacy Strategist | Personal Brand Expert | Brand Journalism Leader | Speaker | LinkedIn Trainer | Thought Leader Partner
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Stick around for the Social Media News to Use below. This week's top five (or more!) most important updates to help you grow your brand.
The real reason you’re not posting - fear.
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I talk about personal branding a lot and the biggest issue people, especially women, have with starting or growing their personal brand is that they’re afraid.?This is exactly what I spoke about in front of 300+ women leaders two weeks ago and the head nods and the feedback I received in person and online continue to confirm how universal this roadblock is for so many of us.
Afraid of judgment from others; your identity being rocked in your relationship with others from being looked at differently; and the big one is imposter syndrome, the fear of being “found out” as someone who actually doesn’t know their stuff when that is far from the truth.
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What breaks my heart the most about imposter syndrome is that you don’t think what you do is special or unique enough to point out and talk about. You go about your day doing incredible things and don’t even realize how special those things are.?
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My hypothesis is that this comes up because we’re looking around and comparing ourselves to our peers and then shrink into the shadows for some reason.?
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What we need to be doing is looking around to the younger generations, who truly represent the younger versions of ourselves, and speaking to them. There is no shrinking when you think of speaking your expertise to those younger than us because we know we have more experience than them and what we say can actually help them.?
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Think of that younger version of yourself and what she needed early on in her career to succeed. What does she need to know about your industry to excel faster in her pursuit to have a wildly successful career?
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Don’t look around at your peers and shrink, but look around at those who need your voice to help bring them up and guide them. That’s how to use your voice for good and be in service to others and that’s what makes having a personal brand worthwhile.
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INSTAGRAM: I had completely forgotten about this game but it was fun when I played it back when it first came out.
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LINKEDIN: The answer to so many questions about how to grow awareness for a business brand is to build a personal brand on social media. “Amplifying the views of physicians, researchers and their own executives and employees is a powerful means of building trust.”
领英推荐
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META: They’re revising where the AI label lives.
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SOCIAL MEDIA: The power of a CEO building their personal brand. This article makes a crucial point by saying that female executives have to be more strategic than their male counterparts, which is absolutely true. People aren’t as forgiving with women when building their thought leadership.
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SPOTIFY: I can imagine video creators need to think long and hard about whether or not the extra effort to place their videos on Spotify is worth it when they’re already distributing them on another platform (which is more than likely YouTube) and they’re probably doing just fine there.
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THREADS: I’m loving the strategy of storytelling through longer carousels.
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TIKTOK: “...no social media platform we’ve studied has seen faster growth in the share of Americans who regularly turn to it for news, according to a new Pew Research Center analysis.”
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TIKTOK: The debut of the 2024 Latin Heritage Month Visionary Voices list.
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YOUTUBE: “Hype” seems cool and #9 on this list looks A LOT like Netflix. Interesting.
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