The new post-technological market based on the ability to apply “Human factor” to low-tech

The new post-technological market based on the ability to apply “Human factor” to low-tech

 LB  March 6, 2019  Leave a comment    Edit

The failure of most of the current innovation strategies stems from the fact that

the essence of Disruption is not yet understood:

Disruption Age is not a phase of improvement in the generation of previous products. But it is a “revolution” as was, for example, the industrial revolution.

<see A phase of radical changes>

In phases like this

our Society undergoes radical changes, after which nothing is as before.

So in order to develop successful strategies it is necessary to understand that digitalisation is not disruptive innovation at all:

the new post-digital market is emerging.

<see The Disruptive Innovation: key points>

It is not that technologies no longer have a decisive role in innovation, but now “low-tech” technologies have reached a level of useful performance (for the Customer) comparable to that of the hi -tech.

And so the challenge is to

be able to apply the human factor to consumer technologies,

something that the incumbents (Managers and consultants) are not able to do.

<see The post-digital World: we need to focus on human oriented innovation>

<see The great Firms are not able to develop disruptive innovation within them >

<see The basic misunderstanding on Disruptive innovation>