This New Podcast is Trending: The Art of Sway + ICYMI! ??????

I am VERY excited to announce the first episode of The Art of Sway + ICYMI podcast! As promised, our new season is hosted by me, Danielle, and creator economy expert Lia Haberman. Each week, we’ll be chatting about the most talked-about topics from Lia’s popular industry newsletter, ICYMI.

Now that the first episode has dropped, I can already tell this is going to be a juicy, really fun ongoing project. As fast as trends come and go, it’s great to have a weekly download on what actually matters in the digital marketing realm — and what’s just noise.

Here’s a bit of what you can expect from this episode:

• A deep dive into Snoop Dogg/Solo Stove marketing stunt, and why both Lia and I feel that Michael Cera’s ongoing influencer-led CeraVe promotion is far more interesting (Lia particularly loves the associated “apology videos” from influencers in on the gag.)
• The TikTok universe is spinning with the latest drama of losing Universal Music Group tunes, a move that's squeezing musicians and content creators alike. We're peeling back the layers on what this means for the future of music on the platform, and why YouTube's response could shake things up even more.
• Is platform loyalty becoming a thing of the past? One big-name Twitch streamer is showing how diversifying her online presence is part of a growing trend. Plus, a peek into the future with AI-driven product placement in videos – a trend I'm wary of, but definitely intrigued by. Lia's betting it’ll catch on more once the tech evolves.
• Before we sign off at the end, don't miss what's been influencing us lately – from my latest super-nerdy cleaning obsession to Lia's Los Angeles restaurant social media muse.

Come on by our podcast page to listen to this episode, and be sure to subscribe so you don’t miss future episodes!?

?Reach out any time to connect, or find me on LinkedIn.