New PM Interview Questions & Answers

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Answers of the Week

#1. Design instagram for small businesses.

Structure:

1.????? Clarifying Questions

2.????? Define the goal

3.????? Users and prioritization

4.????? Pain Points and Prioritization

5.????? Solutions and evaluation

6.????? Metrics

a.?????North Star

b.???? Supplementary

Clarifying questions:

• Define Small Businesses – these are typically local mom and pop store type of businesses that heavily rely on online commerce to make sales as they may not have physical stores to set up and want to reach a broad audience by showing their wares on social media sites like FB or Instagram. – Is that accurate? – yes
• When we say, ‘design IG for SMB’, do we want a separate app or just have a feature integrated into the current IG app? – You choose – I think it is better to have this as a feature in the main product itself because it is unlikely that users would want to switch or download an additional app just for shopping – there’s already amazon dedicated for that. – Is that ok? – sure … Read More and Give Feedback

#2. Estimate the number of Uber rides.

We begin by paraphrasing and asking the following clarifying questions:

• Any specific segment or all segments within Uber?
• Any specific geography?
• What duration are we talking about?

Key Assumptions:

• We are talking about cabs only. No premium segment.?
• Geography is India (Urban segment)
• Duration - 1 day

Total population of India = 140 Cr. Urban and Rural split - 30% & 70%. Assume 80% of urban are tech literate and have access to smart phones. (~34 Cr). Of these 18+ are 40% ~14 Cr. 50 % of these individuals use Uber - ~ 7 Cr.?

User segmentation:

• 7 bookings per week - 20%
• 3 bookings per week - 50%
• 1 booking per week - 30%

Total bookings = [(20% 7 1)+ (50% 0.43 3) + (30% 7 0.14)] = 3Cr. Assume 50% drivers accept bookings = 1.5 Cr daily Pan India rides … Read More and Give Feedback

#3. What metrics would you use to measure the success of the Save feature at Facebook?

My approach would be understanding the feature, the goals of the feature how it is helping the user and the company.?

I would understand the user journey, the hypothesis, and the assumptions and come up with quantifiable metrics.

The Feature:?

Save feature allows users to save the content inside their Facebook account in a private folder?and allows them to revisit the content through any device any number of times.

User Journey:?

User visits Facebook

The user scrolls and finds content they are?into

The user saves the post and continues through his session

The user comes in a later session

The user goes to the saved folder

The user picks the content of his choice and engages

Assumptions:?

Users need a?repository of their favorite videos

Users love the content they saved Users value?the folders they created

Users would require a private space for their favorite content

This is creating a new use case for the product … Read More and Give Feedback

Interview Questions of the Week

#1. You’re a PM at TikTok. Design a version of TikTok for kids.

Asked by TikTok in Product Design 3 days ago

#2. You are the Product Manager at Spotify, and the company has decided to enter the audiobook business. How would you build a Minimum Viable Product (MVP) for this venture?

Asked by Spotify in Product Design and Product Improvement 4 days ago

#3. Tell me about a time when you gave a simple solution to a complex problem.

Asked by Amazon in Behavioral 5 days ago

Featured Mock Interview Practice Seekers

vaarrun bimbhat

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Practicing for Product Improvement and Product Sense.

Paritosh Rai

Senior Product Manager.

Practicing for Metrics, Product Design, Product Improvement and Product Sense.

Learning Program

Cheat Sheet for Metrics Questions

Metrics questions assess your ability to measure the performance of a feature or a product, identify user behaviors that impact engagement with a feature, identify metrics to evaluate performance, and use data analytics to make decisions.

AI PM Community Sessions

Our upcoming session on October 18th, focused on the state of Responsible AI, had to be cancelled due to unforeseen circumstances.

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