New plant-based products, Diageo beer and an AI carbon emissions reporting tool ??QuickScan – The No-Fluff FMCG Newsletter #33
Good Morning everyone, 10 more days until Christmas!
Ahead of Veganuary, brands begin announcing their plant-based products and collaborations, whilst shoppers save their money for the Christmas week promotions ??
Today, we also look at the AI tool hoping to assist in reducing carbon emissions and the big restaurant offering female prisoners a second shot at life, this week's newsletter is a busy one…
Read on to find out more! ??
Here are the highlights:
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Insights
Diageo's beer profits lowest in 3 years ??
Diaego’s beer sales totalled ￡3.4 billion for the financial year that ended in June, yet accounted for just 14% of the company’s total revenue. In comparison, its spirits and liqueur portfolio accounted for 81% of its total profits. According to Axios, the brand is seeking to sell its beer brands after a slow year.
Shoppers to spend ￡5BN during Christmas week ??
According to the latest data from NIQ, grocery sales growth is expected to peak over Christmas week. This comes as leading supermarket sales growth slowed to 6.8% in early December as shoppers prioritise saving to take advantage of last-minute promotions. 38% of branded FMCG goods sales in the last 4 weeks have been on promotions.
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News
Supermarkets announce reporting tool for carbon emissions ??
A new 'breakthrough' footprinting model has been announced as supermarkets aim to reach government targets. The system comes from the AI data company 'Mondra'. It will map the lifetime carbon footprint of products using a system of Life Cycle Assessments (LCAs).?Some names on board include Tesco, M&S, Asda and Ocado.
Wagamama offers cooking classes in female prisons ??
Top chefs are training prisoners to cook some of their iconic dishes, in the hope of turning their lives around. Plans are set in place to offer employment to the offenders, helping them to reintegrate into society and reduce reoffending
NPD
Plant-based brand Happiee launch in Asda ??
Vegan shoppers are ecstatic as the brand selling seafood alternatives becomes available in Asda stores. The launch comes despite a decline in plant-based product sales in 2023. Available from 3 January in the chiller section, Happiee’s Shrimpiee and Breaded Shrimpiee start at RRP ￡3.50
Aardman Animations and Fry's collab on vegan nuggets ??
Tomorrow sees the arrival of a new Chicken Run film. Vegan brand Fry Family Food Co has partnered with Aardman Animations to create a new breaded vegan nugget. The products will go on sale in Tesco, Iceland and The Food Warehouse on Boxing Day.
???"The best way to predict the future is to create it." - Peter Drucker. Such inspiring moves in the FMCG sector show innovation & sustainability are key to shaping our future. ?? Speaking of future, did you know Treegens is sponsoring a Guinness World Record attempt for Tree Planting? A green initiative that aligns with the essence of positive change! ???? Learn more here: https://bit.ly/TreeGuinnessWorldRecord #Sustainability #Innovation #TreePlanting
"Change is the law of life, and those who look only to the past or present are certain to miss the future" - JFK ?? This week's FMCG round-up clearly illustrates the dynamic evolution in our industry, embracing innovation, sustainability, and education. ???? Staying informed is key to thriving in our fast-paced world. Keep up the great work! #Innovation #Sustainability #Education #FutureReady