The New Pivot, Text for Virtual Events
Jeanavive Janssen
![Jeanavive Janssen]()
Jeanavive Janssen
TheNetworkGirl StoreConnect's ?? SuperConnector: Salesforce ?? Partner Solution for Customer Commerce; Manufacturing, NonProfit, Education, Retail, SMB...on the ? weekends, you can find me driving my Vintage Car ??.
We are in a world that is pivoting right now, and that certainly goes for events.
I have been in Event Marketing for over 20-years, and one of the most unique, NOW Communication tools that I have identified is Text for Marketing and now most definitely Text for Events.
I have listed just some of the many use cases below...Have More Ideas For Text for Events? I would love to hear from you, send me a message today on Linkedin and let's keep the conversation going.
Pre-Virtual Event Marketing:
- Reminders for Registration
- Pre Virtual Event Text Updates: New Speakers and Class Details & New Exhibitors that may be added to Virtual Tradeshow
- Pre Event Surveys to maintain engagement
- Refer a Colleague Registration Referral Form Campaign
- Paid Sponsor Features
Virtual Event Day of:
- 15-20 mins before the Virtual Event, Text a Reminder to Log-in
- Share Speakers Content directly to their phone to reference during and after the Virtual Event
- Send Simple Post-Speaker Surveys within seconds of the end of the session
- Two-Way Messaging Enabled for General Questions about the event during the event
- Create a Keyword for each Session for Two-Way Messaging with "room monitor."
- Add Text to Join or Text to Donate, to the "frame" of your Virtual Event Screen
Post Event
- Post Event Survey
- Post Virtual links to Saved Event, or monetize offering copies of the event
- Calls for Action, Schedule a Demo, Register for the next event...
Virtual Tradeshow
- Create a Keyword for individual Sponsors
- If any attendee is interested in a particular Sponsor, they can text in the keyword for that vendor for more information
Virtual Happy Hour
- Let Attendees know if they stay for the last session and Text a Keyword Happy Hour code at the end of the Virtual Event they will be sent a link to post-event Zoom Happy Hour
- They will also be entered to Win Sponsor Prize / Registration for next event
- During the Happy Hour, send out the Scratcher Game Pieces via text every 15 minutes to those who Opted in for Sponsored Happy Hour. (This Scratcher Text-Game is solely provided by Textmunication)
Have more Virtual Event Text Use Case Questions? Just Text Me, Click Image Below, looking forward to hearing from you!
Pushing 160 characters at Textmunication | Product Marketing | SMS Technology Researcher
4 年Strong points mentioned here Jeanavive! These will definitely help program managers created actionable virtual pre-event, during and post-event engagement using SMS messaging strategies right away!