New Physician on the Block? Partner Up for Referral Success!

Building strong referral relationships with local physicians is key to your success as a physician liaison. Here's why including your new physician in marketing efforts is a powerful strategy:

1. Convenience for Referring Physicians:

Imagine offering referring physicians a chance to meet your new specialist directly. This saves them time and creates a more personal connection without needing a dedicated lunch meeting.

2. Boosting New Physician Referrals:

A new physician needs to build their network. Marketing together allows them to introduce themselves, explain their expertise, and establish a direct line of communication for referrals.

3. Enhanced Physician Support:

Physician liaison marketing often involves solo field visits. Including your new physician energizes the program and demonstrates the value you bring through patient growth.

4. Gaining a Competitive Edge:

Face-to-face meetings allow your new physician to highlight their unique skills and advantages, making them the go-to choice for referring physicians.

5. Keeping Referring Physicians Informed:

Changes occur – new physicians, services, locations, etc. Marketing together ensures referring physicians are kept in the loop about these updates.

Marketing with your new physician fosters trust, builds relationships, and ultimately increases referrals. Now that you know the "why," stay tuned for the "how" in my next post!