New Paradigm of Decentralization in Media Monitoring
TrawlingWeb
Capturando contenidos y opiniones. Ofrecemos soluciones de datos para marketing y comunicación.
In the digital era, the media monitoring and data analysis industry is undergoing a profound and unavoidable transformation. Traditional organizations like FIBEP, historically key in negotiating copyright and media content access, face an unprecedented challenge. This revolution is driven by the adoption of advanced technologies such aaas artificial intelligence, enhancing data processing and analysis with deeper, personalized insights. Furthermore, the emergence of smaller, agile media capable of producing high-quality content is reshaping the media landscape. These new players are displacing traditional models with a more diverse and audience-specific offering, presenting not only a challenge to established structures but also an opportunity for innovation and the development of new strategies in media monitoring and analysis.
Reflection on FIBEP's Letter and Its Change of Stance
FIBEP's letter shows its concern about exclusive agreements in the media monitoring and analysis industry, advocating for more equitable and open access to information. This position seems somewhat contradictory, given FIBEP's history of favoring exclusive copyright negotiations for its members. Now, it opposes media negotiating exclusively with other actors, led by technology companies driving AI and Big Data.
At TrawlingWeb, we align with FIBEP's current stance, although it's noteworthy that they are now defending an idea we at our company and its founders have upheld for years, precisely when their negotiation hegemony is threatened. Media, creating content from others' stories, face a similar dilemma: they resist having their stories analyzed without consent, while exploiting others' narratives.
In summary, while TrawlingWeb supports FIBEP's current position, it's crucial to recognize that this change seems more a reaction to the threat posed by new technologies than a natural evolution of their philosophy. Copyright represents a financial, legal, and administrative complexity that hinders technological advancement. Although late, it's a step in the right direction, one I had anticipated 18 years ago.
Copyright and Its Impact on AI and Big Data
The tech community agrees that content and data are essential for advancing artificial intelligence (AI). One of the main barriers in this field is copyright, potentially limiting access to valuable data. Media outlets are beginning to understand that by opening their content to AI and Big Data, they can significantly increase their chances of success in new business models. This openness not only fuels the development of advanced technologies but also opens new monetization and reach avenues for the media.
Those resisting this trend and closing off data sharing risk being overtaken by new media and platforms capable of generating and sharing informative content. Adapting to this new reality is crucial for survival and success in the information and technology era.
At TrawlingWeb, we advocate for a change in the traditional view of copyright, adapting it to a world that demands constant access to large volumes of data. Sam Altman's recent statements about the difficulty of training AI without violating copyright resonate with what our CEO, Oscar Trabazos, argued between 2006 and 2007. He contended to the Spanish Ministry of Culture and the Press Association that the emerging technological paradigm requires a constructive approach to intellectual property, where prohibition is not the solution. Trabazos warned that without change, tech giants like Google, Microsoft, and Amazon would continue to dominate fields like Big Data and AI, to the detriment of emerging Spanish and European companies.
Therefore, this change is essential for fostering innovation and growth in the Big Data and AI era. Adopting new business models that balance the interests of content creators and software companies benefits the entire ecosystem. Editorial groups, adapting to these dynamics, can reduce costs and secure their future in an evolving market.
The key is to find a balance that protects the creators' rights while facilitating access to the data necessary for technological advancement.