A new paid search horizon with Google’s Performance Max campaigns
After the unstable previous two years, it is now easy to believe how permanent change is in the entire digital marketing scene. Google’s shift from keywords-based campaign towards Performance Max is therefore not only justified but understandable too.
In Performance Max campaigns, marketers can focus on goal-based conversions through an optimized performance on all platforms like YouTube, Display, Search, Discover, Gmail, and Maps. Google's automation technologies such as bidding, budget optimization, audiences, creatives, and attribution are all combined in Performance Max.
Here are all the ways in which your paid search will further be optimized:
The above added features and more in the upcoming months will cement Performance Max as the ultimate paid campaign for all businesses.
For more on paid search, get in touch with Fox Digital Agency through our website https://foxdigital.agency/contact/
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