New OOSA Brand Pushes for Progress in US Women’s Soccer
Today, we’re excited to share our pursuit with the U.S. Women’s National Team (@USWNT). Our expertise and passion are empowering their relentless pursuit of progress on and off the field.
Introducing OOSA
The @USWNT turned to Prophet, a global brand, marketing and experience innovation firm to capture the essence of their players as champions and activists in an innovative way. Through its proven capabilities across strategy, design and digital insights, Prophet’s global design team helped them develop the OOSA brand. Prophet’s digital agency, Springbox, applied its world-class CX, creative and digital experience capabilities to design, develop and deploy their website and teaser brand video in time for the #FIFAWWC.
To learn more about the #USWNT initiative and OOSA brand, visit their website. To learn more about the making of the brand click here.
Why We’re Excited About Our Work With OOSA
Prophet and Springbox pride themselves on bringing unique perspectives together for the greatest outcome for our clients and for our own employees. It’s who we are and why we work here. Ensuring all voices are represented, heard, and valued takes continued dedication and focus. This includes traditional groups such as gender, age, race, ethnicity, religion, sexual orientation, as well as a broader set including professional experience, working style, and problem-solving approaches.
Elevating women and strengthening her voice is the first dedicated effort for us to undertake in this domain and we are proud to move it forward. In doing so, we’re building partnerships with organizations that capture our mission and equally champion progress for #womeninleadership.
At Prophet, we’re committed to progress. We recognize the value it can bring our employees as well as the diverse needs of our clients, ultimately creating better business outcomes.
OOSA, OOSA, OOSA-AHHHH
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Special thanks to our network partners @Geronimo Studios for donating their time and skills to bring our teaser video to life.