New in Oct: AI sequences, discovery questions to avoid, CS automation rules & more
Hello, here's what to expect this month in The Mixer...
?? Cold email before/after
? Subject line is informal and looks like it’s an internal comm.
? Social proof (with mention of the competitor) is used.
? Low-friction CTA that adds value for the recipient.
? The opening line is irrelevant and doesn’t tie into the rest of the email.
? The paragraphs are too long.
? The total word count is 135, which is too long for an initial cold email.
See how we "MOVE THAT BUS"ed it ??
??? Tactics to humanize buyer <> seller dynamics
??? WE LAUNCHED A NEW PODCAST CALLED MIXOLOGY
What the fudge is Mixology?: A series of interviews hosted by our VP Revenue, Heath Barnett.
Topics: Strategies to build winning go-to-market motions.
Guests: Sales experts who are killing the game and who understand modern sales strategies.
In Episode One, Heath B. & Eric Iannello from Salesroom discuss tactics to humanize and sync seller <> buyer dynamics.
?? BANT discovery questions to avoid (+ alternatives)
?? "Do you have a budget allocated for this solution?"
? "What are the challenges you're currently facing, and how are they impacting your business?"
?? "Are you the decision-maker?"
? "Can you walk me through your decision-making process for selecting a solution like ours?"
?? "When are you planning to make a purchase decision?"
? "What is your current timeline for addressing the challenges we've discussed?"
6?? CS automation rules to increase renewals
CS admin tasks are a necessary evil ??.
But that doesn't mean you have to waste your entire day on them.
Automated admin work > Manual admin work
Here's what can be automated:
1?? Task reminders for check-ins and renewals
2?? Personalized email templates
3?? Customer onboarding and renewal workflows
4?? Meeting scheduling
5?? Tracking customer engagement
6?? Sales-to-CS handoff process
?? AI sequences = faster sequences
Having a sequencing tool is one thing...
But an AI sequencing tool that auto-creates sequences FOR YOU?
Yeah, Mixmax has that now. ??