The New Normal: Reimagine virtual events as digital experiences

The pandemic has required all of us to adjust to the new norms of daily life, and industries to reimagine so many aspects of how to function and operate. For marketers, sales, and fundraising, leveraging video and digital content are a requisite to survive and thrive. One of the key challenges is to create digital content that captivates and engages your audience. The fatigue over 'virtual events' is real.

The opportunity to reimagine how and what content is created for this engagement, however, is great. Rather than simply trying to replace, step for step, an in-person event experience into a virtual one (which can't fully be realized), innovate and reimagine how, and what, you create in a digital environment. PMI Digital is helping organizations all over the country like this, and we can help you too.

In this example, we've created a Behind-the-Scenes production promo, which precedes a digital performance for a first ever digital experience format for an important holiday season/annual fundraiser. Both produced by PMI and featuring local celebrities, musical performances, interviews, and beautifully-shot campus footage, Auberle's 16th Annual Voices Carry Holiday Performance and Fundraiser comes together in a captivating, entertaining, and engaging way. All designed to drive awareness, participation, and donations for the important causes and children they serve. Check out the behind-the-scenes promo, and reserve tickets now: https://www.auberle.org/voices-carry

Creative and Production by PMI Digital | Production & Post

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